Partnerships Marketing Specialist

Role Purpose
Drive growth, visibility and pipeline through MathCo’s strategic partner ecosystem, initially focused on Databricks and Google Cloud, by building joint GTM strategies, co-marketing programs, content, events and executive engagement initiatives that accelerate partner-sourced and partner-influenced revenue.
Key Responsibilities
Build annual and quarterly partner marketing strategies aligned to business priorities and pipeline goals
Develop joint GTM plans, value propositions and market positioning with strategic partners
Identify co-selling, co-marketing and whitespace opportunities across partner ecosystems
Lead joint demand-generation campaigns, ABM programs, webinars, roundtables and executive engagement
Develop partner-focused content including solution briefs, POVs, case studies, customer stories and sales enablement
Strengthen MathCo visibility across partner channels, marketplaces, events, conferences and ecosystem programs
Drive joint thought leadership, partner awards, analyst/media opportunities and market activation
Build partner marketing toolkits, messaging frameworks and enablement assets for Sales and GTM teams
Manage the partner marketing calendar, campaign roadmap and cross-functional execution
Partner closely with Partnerships, Sales, Business Units and Solutioning teams to convert ecosystem opportunities into pipeline
Establish measurement, attribution and ROI discipline across partner marketing programs
Experience
5–8 years in B2B marketing, partner marketing, alliance marketing, ecosystem marketing or integrated marketing
2+ years working with strategic technology partners, alliances or cloud/data/AI ecosystems
Experience building joint GTM programs, co-marketing campaigns and partner-led demand generation
Strong cross-functional experience across Partnerships, Sales, Marketing and Solutioning
Preferred Background
Cloud, Data, AI, Analytics or Enterprise Technology
Technology services, consulting or enterprise software
Experience with hyperscalers, data platforms or strategic technology ecosystems
Success Metrics
Partner-sourced pipeline
Partner-influenced pipeline and revenue
Qualified opportunities generated through partner programs
Joint campaign performance and conversion
Strategic account / ABM engagement
Partner event and executive engagement outcomes
Partner channel and marketplace visibility
Content and thought leadership engagement
Partner marketing ROI
Adoption of partner sales enablement assets

Work arrangement
No