Head of Graphic Design

Head of Graphic Design & Content Curation
Lilac St. | Fully Remote (US) | Full-time | Immediate start
Reports to: Head of Brand + Creative
Direct reports: Senior Designer, Designer
PLEASE READ: to be considered, email your resume and portfolio to rachel@lilacst.com with the subject line "Head of Graphic Design Application"
WHY THIS ROLE EXISTS
Lilac St. is the market leader in DIY lash clusters, and we sell across Shopify, Amazon, TikTok Shop, and now national retail. Our creative volume has outgrown our creative direction. We need one person who sets the visual bar, designs at that bar themselves, and makes every piece of content look and sound like it came from the same brand, whether it lands on a PDP, an Amazon A+ page, a TikTok Shop live, or a shelf at Urban Outfitters.
This is a hands-on-keyboard role. Most of your week will be spent designing in Figma and Adobe, not managing from a distance. You will also be the most senior designer at Lilac St., with direct reports, and you will own how design projects get planned, run, and shipped. We need someone who does both, at a high level, every week.
WHAT YOU'LL OWN
Design direction
- Own the Lilac St. visual identity and decide how it flexes across channels: site, email, paid social, Amazon, TikTok Shop, packaging, and retail.
- Build and maintain the brand guidelines and design system so the team, agencies, and creators can ship on-brand work without you in every file.
- Set the quality bar and hold it. You decide what ships and what goes back.
Hands-on design
- Design the highest-stakes work yourself: launches, campaign key visuals, packaging, retail fixtures, and hero site moments.
- Turn around fast, high-volume production work when the business needs it, without dropping the bar.
Content curation
- Write the creative briefs. Translate customer personas and performance data into clear direction for designers, creators, photographers, and agencies.
- Curate what we publish. Review creator and agency content against our personas and brand standards before it goes live.
- Partner with Growth and Paid Media to read what is working, and feed those learnings back into the next round of briefs.
Team and project leadership
- Manage the design team directly: set priorities, run critiques, give clear feedback, and grow their craft.
- Lead design projects end to end, from brief to final files: scope, timelines, stakeholder reviews, and on-time delivery across multiple launches at once.
- Run the creative intake and review process so requests come in clearly and nothing ships without the right eyes on it.
- Direct outside partners (agencies, freelancers, photographers) and own the quality of what they deliver.
WHAT SUCCESS LOOKS LIKE
Day 30: You have audited our creative across every channel and shared a clear point of view on what to keep, kill, and fix. You have shipped real design work, not just a deck. The team knows how work comes in and how it gets reviewed.
Day 90: Updated brand guidelines and a working design system are live and in use by the team, agencies, and creators. Every brief comes from you or through your template. Creative turnaround is predictable and tracked.
Day 180: You can point to measurable lift tied to your work (ad performance, conversion on key pages, or retail sell-through). Our creative is visibly consistent across DTC, Amazon, TikTok Shop, and retail. The design team ships stronger work with less of your direct involvement.
WHAT YOU BRING
Must-haves
- You still design, and you want to. Expert in Figma and Adobe Creative Suite, with recent work you made yourself, not just directed.
- A portfolio that shows a strong, curated point of view and range across digital, social, and print or packaging.
- Experience as the senior designer with direct reports: giving direct feedback, running critique, and raising the bar of a team's output.
- A track record of leading design projects with multiple stakeholders and hard deadlines, and delivering them on time.
- Senior experience at a digitally native consumer brand, ideally beauty, wellness, or fashion, that has scaled across multiple channels.
- You write sharp creative briefs and can connect design choices to customer personas and performance data.
Nice-to-haves
- Experience designing for Amazon (A+ content, storefronts) and TikTok Shop.
- Retail experience: packaging, fixtures, or point-of-sale for national accounts.
- Art direction for photo and video shoots, and for creator content.
- Built a brand design system from the ground up.
COMPENSATION
Competitive base salary, a 10% annual bonus target, and a full benefits package: [list benefits].
HOW TO APPLY
Apply here with your portfolio and a short note on one piece of work you are proudest of and why. We are hiring immediately and reviewing applications as they come in.
ABOUT LILAC ST.
Lilac St. makes salon-quality DIY lash clusters and is the market leader in the category. We started direct-to-consumer and now sell across our own site, Amazon, TikTok Shop, and national retail. Our Aura NanoSoft lashes won an Allure Best of Beauty award in 2026. We are a small team that ships fast and holds a high bar.
Lilac St. is an equal opportunity employer. We welcome applicants of all backgrounds and evaluate every candidate on skills and experience.

Work arrangement
Yes