Manager, Finance & Strategy

Lilac St. is the market leader in DIY lash clusters, doing more than $1M a month across Shopify, Amazon, and TikTok Shop. We're hiring our first in-house finance lead: an FP&A builder who owns the budget, forecasts, and reporting, plus the books and annual tax planning, reporting directly to the CEO. We're looking to hire immediately.
This is a builder role for someone who wants to shape a function, not inherit one. Your core job is planning and analysis: own the 2027 budget, run forecasting, and turn our numbers into decisions across channels, marketing, and inventory.
What you'll own
Budgeting and forecasting
Own the 2027 operating budget end to end: revenue by channel, marketing spend, headcount, COGS, and working capital
Run monthly reforecasts and a rolling 13-week cash forecast
Lead monthly budget vs. actual reviews with clear variance drivers and next actions
Model inventory purchases and cash needs alongside our SKU-level demand forecast
Performance analysis and reporting
Build the monthly reporting package: P&L by channel, contribution margin by SKU, MER, NCAC, cash and inventory position
Analyze unit economics across Shopify, Amazon, TikTok Shop, and wholesale
Partner with marketing on spend efficiency and with operations on COGS, freight, and fulfillment
Build dashboards and KPI cadences leadership uses every week
Decision support
Build scenario models for pricing, promotions, launches, and channel expansion
Evaluate major investments and capital allocation with clear ROI cases
Accounting and close
Own day-to-day accounting in Xero: AP/AR, reconciliations, accruals, inventory and COGS
Run the monthly close and produce financial statements on a reliable cadence
Reconcile Shopify, Amazon, and TikTok Shop settlements to the books
Tax planning and compliance
Lead annual tax planning and execution with our outside CPA firm
Prepare year-end tax packages, manage estimated payments, and own the filing calendar
Track sales tax nexus, marketplace facilitator obligations, and 1099s
What you bring
3 to 6 years in FP&A, ideally at a consumer, beauty, or CPG brand, owning budgets and forecasts end to end
Hands-on accounting experience: month-end close, reconciliations, GAAP financial statements
Strong modeling: you can build three-statement and driver-based models from scratch
Comfort with messy data and incomplete systems, and a preference for building the process
Clear, plain communication: you can tell a CEO what the numbers mean in two sentences
Nice to have
DTC or marketplace finance experience (channel P&Ls, settlements, marketplace fees)
CPA, or progress toward it
Experience partnering with an outside tax firm
Xero or NetSuite, Power BI or Tableau, Triple Whale
The details
Remote; Central or Eastern time zone preferred
Base salary: $90K to $115K
Bonus: 10 to 15% target
Equity: small equity or phantom grant
Reports to Brianne Moore Price, CEO
Start: as soon as possible

Work arrangement
Yes