Founding GTM Engineer – Outbound & Growth

Founding GTM Engineer – Outbound & Growth
Location: India / Remote
Experience: 2–5 years
Employment: Full-time
Working hours: Must be comfortable working with U.S. time zones
We’re looking for a Founding GTM Engineer – Outbound & Growth to build our outbound and growth engine from the ground up.
This is a founding role, so we are looking for someone who is highly self-sufficient, hands-on, technical enough to build the systems, commercial enough to understand buyers, and creative enough to figure out what works.
You will not be handed a playbook. You will build it.
This is not a traditional marketing role, and it is not a traditional SDR role.
You will own the full journey: ICP → Data → Enrichment → Segmentation → Messaging → Email → LinkedIn → Automation → Campaigns → Conversations → Meetings → Pipeline
What You’ll Do
Build & Run Outbound Campaigns
Build and execute outbound campaigns targeting U.S. B2B companies
Translate ICPs into specific accounts, industries, personas, and buying signals
Build targeted TAMs and prospect lists
Design multi-channel campaigns across email and LinkedIn
Launch, monitor, and optimize campaigns independently
Test new industries, segments, personas, messaging, offers, and channels
Turn successful experiments into repeatable campaigns
Build the Data Engine
Source and enrich accounts and contacts using tools such as Clay, Apollo, Sales Navigator, and other data platforms
Build enrichment waterfalls
Research companies, technologies, organizational changes, hiring signals, intent signals, and other relevant triggers
Validate emails and maintain clean, campaign-ready data
Build segmentation and lead-scoring logic
Find the right person, not just another contact
Own the GTM Stack
You should be comfortable working hands-on with modern GTM tools such as:
Clay · Apollo · Smartlead · Instantly · LinkedIn Sales Navigator · HeyReach · HubSpot · n8n · Make · Zapier · ChatGPT · Claude
You don’t need to know every tool on day one.
You do need to understand how modern GTM systems work and be able to quickly learn and connect new tools.
For example:
Apollo → Clay → Enrichment → AI Research → Personalization → Smartlead → HubSpot
You should be capable of building and troubleshooting workflows like this yourself.
Own Email Infrastructure & Deliverability
Set up and manage domains and mailboxes
Understand SPF, DKIM and DMARC
Manage warm-up and sender reputation
Monitor bounce rates and deliverability
Manage inbox rotation and sending infrastructure
Build email sequences and follow-ups
Maintain healthy sending practices at scale
You should understand that sending more emails is not the goal.
Generating more qualified conversations is.
Write Messaging That Gets Replies
You will be responsible for writing and testing:
Cold emails
Email sequences
Follow-ups
LinkedIn messages
Persona-specific messaging
Account-specific messaging
Subject lines
Campaign hooks
Offers and CTAs
You should understand why a U.S. buyer would care about a message, not simply how to personalize a first name or company name.
Strong copywriting is a major part of this role.
Use AI to Multiply GTM Output
You should be actively using AI in your workflow.
Examples include:
AI-powered prospect research
Account intelligence
Personalization
Lead qualification
Data enrichment
Lead scoring
Signal detection
Messaging experiments
Campaign analysis
Workflow automation
You should constantly be asking:
What can we automate?
What can we make smarter?
What can we do at 10x the volume without adding 10x the effort?
Build Automation & Integrations
You don’t need to be a software engineer, but you should be technically comfortable.
Experience with:
n8n
Make
Zapier
APIs
Webhooks
JSON
CRM workflows
Basic scripting
is highly valuable.
Basic Python or JavaScript is a plus.
If two systems don’t talk to each other, you should be the kind of person who figures out how to connect them.
What We’re Looking ForMust Have
2–5 years of experience in B2B outbound, growth, GTM, demand generation, sales development, or a similar role
Hands-on experience actually building and running outbound campaigns
Experience targeting U.S. B2B buyers
Excellent written English
Strong cold-email and outbound copywriting skills
Strong understanding of B2B buyer personas
Hands-on experience with modern outbound/GTM tools
Understanding of email deliverability
Strong analytical and problem-solving skills
Ability to work independently without constant direction
Strong attention to detail
High ownership and execution speed
Strong Plus
Deep experience with Clay
Smartlead or Instantly
LinkedIn automation such as HeyReach, Expandi, or similar
n8n / Make / Zapier
HubSpot
API and webhook integrations
AI-powered GTM workflows
ABM
Signal-based outbound
Technographic or intent data
Web scraping / data extraction
Basic Python or JavaScript
Experience targeting U.S. SaaS, technology, manufacturing, industrial, energy, utilities, construction, infrastructure, or field-service companies is a strong advantage.
The Founding-Team Mindset
This is the most important part.
We are not looking for someone who needs a detailed task list every morning.
We are looking for someone who can take:
“We want to generate more pipeline from the U.S. market.”
and figure out:
Who should we target?
Where do we find them?
How do we identify the right buyers?
What data do we need?
How do we enrich it?
What signals matter?
What should we say?
Which channels should we use?
How do we automate it?
How do we measure it?
What’s working?
What’s broken?
What should we try next?
You will have significant autonomy.
If something needs to be built, build it.
If you don’t know how, figure it out.
If something isn’t working, fix it.
If you discover a better way, implement it.
How We’ll Measure Success
We care about qualified conversations and pipeline, not vanity metrics.
You’ll be measured on:
Qualified meetings generated
Positive reply rate
Qualified conversation rate
Meeting-to-opportunity conversion
Pipeline generated
Campaign efficiency
Data quality
Deliverability
Speed of experimentation
Quality and scalability of GTM systems you build
The goal is not:
“Send 50,000 emails.”
The goal is:
“Build a repeatable system that consistently creates conversations with the right buyers.”
If you’re excited by building rather than operating someone else’s playbook, we’d love to hear from you. Apply with your resume and, ideally, one example of an outbound/GTM system or campaign you’ve personally built.

Work arrangement
No