Marketing Specialist

Company Description Redstone Manufacturing is a U.S.-based metal manufacturer with global production capabilities, specializing in precision machining, casting, fabrication, and assembly of metal components. The company focuses on optimizing total landed cost while maintaining high quality and reliability for its customers. A U.S. engineering team oversees defined production standards across both domestic and international programs, allowing clients to benefit from global sourcing without assuming overseas management risk. Redstone’s services span castings, machining, sheet metal, assemblies, global logistics, and U.S. stocking solutions, supporting a broad range of industrial and commercial applications. Team members work within a dynamic, quality-driven environment that values efficiency, technical expertise, and customer satisfaction.
Role Description
• Build and launch landing pages fast, test them, and rewrite them based on what the data says.
• Own our website and SEO, including technical fixes, content, and page speed.
• Plan and run outbound and inbound campaigns aimed at US buyers who need CNC machined, sheet metal, cast, and injection molded parts.
• Test different strategies, channels, and messages, and decide what to scale and what to kill.
• Own marketing attribution. Track every lead from first touch to quote to order, so we know which channels and campaigns bring in real business. You'll be setting up the attribution model, not inheriting a clean one.
Report on cost per lead, cost per quote, and ROl by strategy, and tell us where to put more money and where to cut.
Build our marketing dashboards in HubSpot and Google Analytics, so we can see performance at a glance.
Qualifications
• You've built and shipped real landing pages or websites, and you can show us.
• You understand marketing, not just design. You care about leads and conversions.
• You're data-minded. You set up tracking, read the numbers honestly, and tell us when something isn't working.
• You write clear, plain English. Our buyers aren't experts, so the copy can't sound like a brochure.
• You're comfortable with HubSpot or a similar
CRM, and with analytics tools.
• B2B or manufacturing experience is a plus but not required.

Work arrangement
Yes