Territory Sales Manager

Company Description Berger Paints India, established in 1923, has grown to become the country’s second-largest paint company and a leader in protective coatings. The organization delivers durable decorative, industrial, and protective coating solutions backed by innovation, trusted performance, and long-term value. Its brand philosophy, Rang Bana Rahe, reflects a commitment to resilience—ensuring colors remain vibrant and meaningful over time. This philosophy influences product development, partnerships with consumers, dealers, and painters, and an employee-focused culture. Berger Paints India is dedicated to creating a future where colors protect, celebrate resilience, and inspire people to stay true to themselves.
Role Description The Territory Sales Manager role is a full-time, on-site position based in the Greater Kolkata Area. This role is responsible for managing and growing sales within an assigned territory, including achieving sales targets, expanding market share, and supporting dealer networks. Daily activities include visiting dealers and key customers, promoting Berger products, executing sales plans, and monitoring competitor activity. The Territory Sales Manager will collaborate with internal teams to ensure timely supply, resolve customer concerns, and support training initiatives for dealers, sales staff, and painters. The role also involves regular reporting on sales performance, forecasting demand, and maintaining strong relationships that align with Berger Paints India’s brand values.
Qualifications
Candidates should possess strong Communication and Customer Service skills to build and maintain relationships with dealers, painters, and end customers.
Candidates should possess proven Sales and Sales Management skills to achieve territory targets, drive growth, and manage dealer networks effectively.
Candidates should possess Training capabilities to support product knowledge, application techniques, and sales processes for channel partners and team members.
Candidates should possess analytical and planning skills, including territory planning, market analysis, and demand forecasting.
Relevant experience in FMCG, building materials, or paints industry, preferably in field sales or territory management, is beneficial.
A bachelor’s degree in Business, Marketing, or a related field is preferred, along with proficiency in MS Office and basic reporting tools.
Ability to work in the field, manage multiple stakeholders, and adapt to a fast-paced, target-driven environment.

Work arrangement
No