Live opening · Posted 6 days ago
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About the role
Description supplied by the original job listing.
Sr App Store Optimization
Exp: 4+ Years
Location: Ahmedabad (Onsite)
Primary Responsibilities:
Plan and execute end-to-end ASO strategy for iOS and Android apps
Optimize app titles, subtitles, descriptions, keywords, and creatives (icons, screenshots, preview videos) to improve visibility and conversion
Conduct regular keyword research, competitor analysis, and market trend analysis
Monitor app store rankings, ratings, and reviews - and take action accordingly
Collaborate with design and content teams to create high-performing store creatives
Run A/B tests on store listings to improve install rates
Track and report ASO performance metrics and present insights to stakeholders
Stay updated with App Store and Google Play algorithm changes and best practices
Technical Requirements:
ASO Tools:
Sensor Tower / AppFollow / AppTweak / MobileAction
App Store Connect
Google Play Console
Frameworks and Tools:
Google Analytics / Firebase
Adjust / AppsFlyer (attribution tools)
Excel / Google Sheets for reporting
Platforms:
iOS (App Store)
Android (Google Play)
Work arrangement
No
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