Product Manager

ROLE PURPOSE
At Care ADHD, we’re focused on becoming an outcome-driven, product-led organisation where growth and trust are earned through a better end-to-end experience for those with different minds. We’re early in our product maturity, which means there’s huge opportunity: plenty to shape, lots to improve, and a real chance to build the habits and standards that become ‘how we do product here.’
As Senior Product Manager, you’ll own outcomes across key journeys — from first impression and onboarding through to engagement, reducing friction in the care journey. You’ll lead discovery and delivery, working alongside Tech, Operational Excellence (OpEx), Marketing and Clinical to build improvements that people feel and that show up in measurable metrics.
This role is for a builder. You have the desire and commitment to challenge the status quo and make things better, even if there isn’t an obvious ‘right answer’. You excel at breaking down complex problems, are evangelical about data-driven decision-making and you’re always honest about how things are going – refusing to hide behind metrics. You bring creative ideas and fresh angles, and you’re good at drawing them out of others too.
You’ll need to communicate clearly and persuasively across a wide range of audiences: clinicians, operational teams, engineers, and exec stakeholders — creating clarity and momentum without compromising safety or trust. You’ll work effectively with diverse working styles, challenge constructively when needed, and stay humble and curious as you learn fast and help others learn with you.
If you’re excited by building safe, scalable, human care — and by shaping a function from the ground up — you’ll thrive here.
KEY RESPONSIBILITIES
1. Own journey-based areas and drive outcomes
• Define problems, hypotheses and success measures for key journeys/sections of journeys.
• Own a roadma:; make prioritisation decisions that balance value, effort, risk and confidence.
• Keep a clear “why / what / how we’ll know” for every initiative.
2. Lead discovery and turn evidence into decisions
• Partner with colleagues in Tech, Clinical and OpEx, working alongside design to test assumptions early.
• Bring creative hypotheses and angles — and create the conditions for others to contribute ideas too.
• Use data, feedback and service insight to find the real blockers and unmet needs.
• Create clear opportunity briefs and decision-ready options.
3. Deliver with Tech (without becoming a project manager)
• Work closely with engineers in our tech team to shape scope and acceptance criteria.
• Translate between worlds — helping engineers understand user outcomes, helping ops understand why something is scoped the way it is, and helping clinical stakeholders see how product decisions protect (not compromise) safety and trust.
• Make thoughtful trade-offs and challenge constructively — protecting outcomes and quality without slowing everything down.
4. Land changes with OpEx (so shipped becomes adopted)
• Partner with OpEx to ensure shipped means adopted — including SOP alignment, training needs and release readiness.
• Treat adoption as part of your definition of done. A feature no one uses is not a shipped feature.
• Reduce failure demand by fixing root causes, not just symptoms.
• Support Live Service Reviews and backlog shaping based on what we learn.
REQUIRED EXPERIENCE
The following are required of all candidates:
• Experience delivering breakthrough products and experiences.
• Strong evidence of product management fundamentals: discovery, prioritisation, outcome-led roadmaps, cross-functional agile delivery.
• Demonstrates senior-level questioning habits in reviews and planning — able to surface assumptions, unmet risks and strategic gaps without waiting to be asked.
• Comfortable collaborating deeply and driving decisions in multidisciplinary teams — including clinicians, designers, engineers, operational specialists, customer service, marketing.
• Experience in health, regulated/high-trust, or operationally complex services.
• Has proven experience using NHS Digital Service Design Principles
• Comfortable working without a fully-formed playbook. You can establish lightweight process (shared backlogs, clear “why/what/how we’ll know”, evidence-led prioritisation) in environments that don’t yet have it.
• Experience working with global teams
SUCCESS MEASURES
12-month outcomes
• Improved experience metrics on key journeys (baseline → improved).
• Reduced confusion-driven inbound across top friction themes.
• Faster learning cycles and clearer cross-functional decision-making.
• A roadmap that is consistently evidence-led and outcome-driven.

Work arrangement
No