Growth Lead - South

Growth Lead – South
Location: Bengaluru | In-office
Experience: 3+ years
About House of Tech & Innovation
House of Tech & Innovation (HOTI) is a technology and innovation company building digital products for India. We work at the intersection of technology, content, AI and consumer internet, creating products designed for India’s diverse languages, cultures and communities.
We are building and scaling digital platforms for regional audiences, with a strong focus on understanding what people care about, engage with and share.
About the Role
We are looking for a Growth Lead – South to drive user growth across our South Language products.
You will own growth across the funnel — from acquisition and activation to engagement and retention — with a strong focus on paid acquisition, experimentation and scaling regional-language audiences.
What You’ll Do
Own growth across South Language Portfolio.
Build language-wise and state-wise growth plans.
Own key metrics across acquisition, activation, engagement and retention.
Plan, run and optimise campaigns across Meta Ads, Google Ads and Google App Campaigns.
Manage audience targeting, campaign structures, budgets and optimisation across different states and languages.
Track and improve CAC, CPI, conversion rates, retention and ROAS.
Work with Creative and Content teams to continuously test new ad creatives, hooks, formats and messaging.
Identify growth opportunities across paid, organic, content, referral and other channels.
Run experiments across campaigns, onboarding, engagement and retention.
Analyse user and campaign data to understand what is driving growth.
Work closely with Product to improve activation and retention.
Scale successful campaigns and experiments across languages and markets.
What We’re Looking For
5–8 years of experience in growth, performance marketing, consumer internet, mobile apps or digital products.
Strong hands-on experience with Meta Ads Manager and Google Ads, including app acquisition campaigns.
Experience managing and scaling meaningful paid media budgets.
Strong understanding of CAC, CPI, ROAS, attribution, activation and retention.
Experience with Firebase, AppsFlyer, Mixpanel, Adjust, Branch or similar tools.
Strong analytical ability and comfort working with campaign and user-level data.
Experience running structured A/B tests across creatives, audiences and funnels.
Understanding of both paid and organic growth.
Experience growing regional-language or non-metro audiences would be a strong advantage.
Ability to work closely with Content, Creative, Product and Marketing teams.
Experience with consumer apps, content platforms, social media, news, devotional, entertainment or other high-frequency digital products would be an advantage.

Work arrangement
No