Senior Product Marketing Manager — Battery Powered OPE & Power Tools

Title: Senior Product Marketing Manager - Battery Powered OPE & Power Tools
Reports to: Vice President of Product Marketing
Location: Mooresville, NC
Website: www.greenworkstools.com
Company Summary
Be part of a more sustainable future with Greenworks. We’re looking for dynamic leaders who are excited and eager to help us bring cutting-edge green technology to the marketplace.
Greenworks is the leader in battery-powered outdoor power tools for landscaping professionals and DIY consumers. Our company distributes Greenworks branded and private label products, as well as products for an extensive network of original equipment manufacturers. With a robust lineup of Greenworks-branded products including 24V, 40V, 60V, 80V, and commercial-grade 82V battery-powered cordless outdoor power tools and a full line of corded equipment, Greenworks offers the right tool for every job. Utilizing best-in-class battery, controls, and drive technologies, Greenworks delivers solutions beyond the power and performance of comparable gas-powered tools without the mess, noxious fumes, pollution, vibration, and noise associated with gas products.
Position Summary
Greenworks is seeking a Senior Product Marketing Manager to lead go-to-market strategy, product commercialization, and profitable growth for its assigned battery-platform outdoor power equipment (OPE) and/or power tool portfolio.
This individual will combine strong industry and product knowledge with strategic marketing and commercial leadership to develop channel-specific assortment, product positioning, pricing, commercialization, and launch strategies. The role requires an understanding of how professional and consumer customers select, purchase, and use OPE and power tools, along with demonstrated success translating those insights into measurable business results.
Working closely with sales, marketing, finance, engineering, industrial design, and supply chain, the Senior Product Marketing Manager will guide product strategy and portfolio decisions while ensuring successful execution from business case through launch and ongoing category growth. This individual will collaborate with teams in the United States and China to bring innovative battery-powered products and solutions to market.
Candidates who should apply will have direct knowledge about the OPE/Power Tool industry and preferred battery-powered products. Also the candidate may come from product management, product marketing, product engineering, channel marketing, category management, or commercial strategy backgrounds. Successful candidates must demonstrate both relevant industry knowledge and ownership of go-to-market strategies.
Position-Specific Responsibilities:
Lead the core pillars of the position: go-to-market strategy, product commercialization, portfolio management, customer insight, product marketing, and business performance.
Develop and execute specific go-to-market plans covering target customers, product positioning, assortment, pricing, merchandising, launch timing, sales enablement, and performance measures.
Own commercial strategy and category performance for the assigned product and accessory portfolio, including revenue, gross margin, competitive positioning, and profitable growth.
Develop differentiated strategies for professional and consumer customers based on their product applications, purchasing behavior, performance expectations, and channel preferences.
Lead new product commercialization from business case through launch and post-launch review, coordinating product availability, customer readiness, marketing assets, training, and promotional execution.
Develop channel-specific assortments, product configurations, kits, bundles, and battery-platform offerings that meet customer needs and support category growth.
Establish MSRP recommendations, competitive price positioning, promotional pricing, and margin optimization strategies in partnership with sales and finance.
Lead go-to-market strategies that secure customer listings and distribution and sell-through strategies that drive end-user demand and product adoption.
Partner with sales to develop and present compelling category plans, product launches, assortment recommendations, and promotional programs to retail buyers, dealers, distributors, and other channel partners.