eCommerce Account Manager, GWT.com & Social Commerce

Job Title: eCommerce Account Manager, gwt.com & social commerce
Title of Supervisor: Vice President, Ecommerce Sales
Job Location: Mooresville, NC
Company Website: www.greenworkstools.com
Company Summary:
As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life.
Position Summary:
Own the day-to-day execution of customer lifecycle programs, the Greenworks mobile app, and emerging social-commerce channels. This role turns GWT.com commercial plans into accurate, on-time campaigns and uses performance data to improve acquisition, conversion, and retention. It restores dedicated ownership of lifecycle and app execution while adding social-commerce execution.
Responsibilities:
Own the lifecycle campaign calendar and execute email, SMS, and app push campaigns, including audience selection, creative coordination, setup, QA, launch, and post-campaign review.
Manage day-to-day Appmaker activity and partner with internal and external teams to resolve app, customer-journey, and campaign issues.
Coordinate GWT.com promotional execution across Shopify, including landing pages, featured products, offers, and launch checks, in partnership with site and category owners.
Drive operational setup and ongoing execution of social commerce, initially including TikTok Shop: listings, launch readiness, promotions, creator or affiliate coordination, customer-service handoffs, and issue resolution.
Analyze CRM, app, site, and social-commerce performance; recommend tests and actions rather than simply circulating reports.
Document repeatable processes and work with technology, creative, customer service, and agency partners to reduce manual work and improve execution.
QUALIFICATIONS:
3+ years in DTC eCommerce, lifecycle marketing, digital account management, or social commerce; equivalent experience considered.
Hands-on experience with email or SMS platforms and an eCommerce platform. Shopify, Klaviyo, Attentive, and Appmaker experience preferred.
Ability to manage campaign details, interpret conversion and retention metrics, and coordinate multiple launches accurately.
TikTok Shop, creator commerce, or affiliate execution experience preferred.
SUCCESS MEASURES:
Reliable campaign launches; stronger CRM and app performance; operationally sound social-commerce launches; clear reporting and fewer unresolved execution issues.
Potential Requirements:
The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position. The essential physical requirements of the position will consist of, but not limited to:
Observe and detect details at close range.
Ability to communicate and exchange accurate information.
Climb stairs, stationary position (Sit/Stand 50% of time).
Position self by stooping, kneeling, transport, or position boxes weighing 5 -20 pounds or more.
Operate office equipment including computers, copiers, and printers.
Occasionally exposed to weather elements.
Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.