Performance Marketer

Noxlumyn is on the lookout for a Performance Marketer!
Location: Islamabad (E-11)
Monday to Friday | Onsite ( 1pm-6pm) (Islamabad residents)
Monday to Friday | Remote (11am -8pm)
About the Role:
Noxlumyn is looking for a Paid Media & Creative Strategist to take ownership of our paid acquisition engine.
This role is not just about managing ad accounts. We are looking for someone who can think like a creative strategist and performance operator—someone who understands what makes ads work, can generate strong creative angles and hooks, and can translate performance data into better campaigns.
You will be responsible for running and improving campaigns across Meta Ads (60–70% of spend) and Google Ads (20–30%), while continuously testing new creative concepts, messaging angles, and audience strategies to improve performance.
This role requires someone who can own outcomes, move quickly in a startup environment, and operate with minimal supervision.
Responsibilities:
Paid Media Management
Launch, manage, and optimize campaigns across Meta Ads (primary channel) and Google Ads
Monitor performance daily and optimize budgets, targeting, and bidding strategies
Track and analyze key metrics including CPA, ROAS, CTR, CVR, and CPC
Identify performance trends and make data-driven optimization decisions
Creative Strategy & Testing
Develop and execute a structured creative testing pipeline.
Responsibilities include:
Generating new ad concepts, hooks, and messaging angles
Writing high-converting ad copy for different audiences and funnel stages
Researching industry trends, competitors, and emerging creative formats
Identifying winning creative patterns and scaling them through iterations
Continuously testing new creative directions to improve performance
This role requires someone who can think critically about why ads perform and how to improve them. You will be working together with the design team to create creatives for all the channels
Creative Production & Collaboration
This role will act as the primary link between the marketing team and the design team.
Responsibilities include:
Working closely with graphic designers to develop new ad creatives
Writing clear creative briefs and copy for ad concepts
Providing designers with direction based on campaign performance data
Reviewing creative output and ensuring it aligns with campaign goals
Ensuring a steady pipeline of new creatives is being produced and tested
Reporting & Insights
Analyze campaign and creative performance regularly
Share clear insights on:
What worked
Why it worked
What should be tested next
Maintain organized reporting and documentation of experiments
Must-Have Experience
3+ years of hands-on experience managing Meta Ads campaigns
Experience running Google Ads campaigns
Experience running paid campaigns targeting the US market, at least $50k per month spent in US market, proven track record
Proven experience owning campaign performance, not just assisting with execution
Strong analytical skills and ability to interpret performance data
Creative Strategy Requirements
This role is not just about managing ad accounts.
You should be able
Develop strong creative concepts and messaging angles
Write compelling ad copy and hooks
Identify creative trends and formats that drive engagement
Analyze why certain creatives outperform others
Continuously iterate on winning ads
If your experience is limited to uploading creatives and adjusting budgets, this role will not be a good fit.
Communication & Ownership
We are looking for someone who:
Communicates ideas and insights clearly
Can explain the reasoning behind campaign decisions
Is highly proactive and initiative-driven—you don’t wait for instructions to improve campaigns or test new ideas
Continuously looks for new creative angles, trends, and opportunities to improve performance
Is comfortable working in a fast-paced startup environment with high expectations
What is in it for you?
● Paid Time Off
● Work From Anywhere! We are fully remote
● An environment that promotes growth and development
● Virtual Coffee/Dinners
● Team Events + Team Building Activities
● Performance-Based Annual Appraisals
Note: We aim to make our recruitment process efficient and positive. If you do not receive communication from us within 14 days of submitting your application, please understand that we have moved forward with another candidate.

Work arrangement
Yes