Branding and marketing officer (Part-time, Equity only)

Branding & Marketing Officer
Company: HiWox
Role Type: Equity-Based Founding Role
Work Mode: Remote / Hybrid
Commitment: 20–25 hours/week
About HiWox
HiWox is building a next-generation Personalized Wellness Intelligence Platform that combines healthcare science, structured health data, deterministic algorithms, AI, connected devices and expert knowledge to create explainable, evidence-backed and personalized wellness intelligence.
HiWox is not simply a healthcare app or fitness platform. We are building a broader Healthcare Operating System across 9 dimensions of wellness.
Role Overview
We are looking for a Branding & Marketing Officer to build the HiWox brand from the ground up and create a strong market presence across digital, professional and community channels.
The role requires someone who can combine brand strategy, content, digital marketing, community building, partnerships and execution to communicate a complex healthcare technology vision in a simple and compelling way.
Key Responsibilities
Brand Strategy & Positioning Build and strengthen HiWox's brand identity, positioning, messaging and communication across its 9-dimensional wellness intelligence platform.
Content & Storytelling Develop content around personalized wellness, healthcare intelligence, data, AI, technology, research and the HiWox vision across LinkedIn, Instagram, YouTube and other relevant channels.
Digital Marketing Plan and execute campaigns for brand awareness, user acquisition, engagement, lead generation and product adoption.
Founder & Company Branding Support the positioning and visibility of HiWox's founders, experts and leadership team through professional content, thought leadership and strategic communication.
Community Building Build communities around wellness, healthcare innovation, technology and preventive health through events, online groups, partnerships and educational initiatives.
Healthcare & Wellness Partnerships Support marketing initiatives with gyms, clinics, corporates, colleges, healthcare professionals and other strategic partners.
Product Marketing Translate HiWox's technology, algorithms, data capabilities and wellness programs into clear customer-facing messaging, campaigns and product narratives.
Lead Generation & Growth Build and test marketing funnels to generate qualified users, partners and business opportunities and continuously improve conversion.
Campaign & Event Execution Plan and execute workshops, talks, college/corporate events, wellness campaigns, product launches and community activities.
Market Research & Competitive Intelligence Track healthcare, wellness, HealthTech, AI and consumer trends to identify new opportunities for HiWox's brand and growth.
Performance Tracking Define and monitor key marketing metrics including reach, engagement, leads, conversions, acquisition channels and campaign performance.
Brand Innovation Experiment with new content formats, AI-enabled marketing workflows, automation, partnerships and growth strategies to build a differentiated HealthTech brand.
Ideal Candidate
Experience in branding, digital marketing, growth marketing, content marketing or HealthTech marketing
Strong understanding of brand building and customer acquisition
Excellent communication and storytelling skills
Experience managing social media and digital campaigns
Ability to create or coordinate high-quality content
Strong understanding of marketing funnels, lead generation and analytics
Experience with healthcare, wellness, technology or startup brands is preferred
Entrepreneurial mindset with strong ownership and execution ability
Comfortable working in an early-stage environment and building systems from scratch
Engagement Terms
Equity-only founding position
20–25 hours/week
Remote / Hybrid
No fixed salary at the current stage
Fixed compensation to be introduced after funding and revenue stabilisation
Equity based on contribution, responsibility, expertise and long-term commitment
Core founding team equity subject to a 5-year vesting structure
What You Will Build
You will help build HiWox as a trusted healthcare and wellness intelligence brand — translating a complex technology and healthcare vision into a clear market position, strong community, meaningful content and measurable user and business growth.
Skills: campaigns,branding,intelligence,partnerships

Work arrangement
Yes