Creative Writer

JOB DESCRIPTION – CREATIVE WRITER & SOCIAL MEDIA EXECUTIVE
Content, Campaigns & Client Engagement
Location: Egmore, Chennai
Company: Digenie
Type: Full-time / On-site
Working Days & Timings: Monday – Saturday, 9:30 AM – 7:00 PM
Applicants outside Chennai should be willing to relocate.
IMPORTANT — READ BEFORE APPLYING
This is a full-time, on-site role based in Egmore, Chennai.
Please read the complete Job Description before applying.
This is a multi-functional creative role combining creative writing (Social media calendars, Blogs, Newsletters, Whitepapers, Reports, Scripts, Screenplays etc.), social media management, campaign ideation and client engagement.
You will be expected to think of ideas as well as help execute them.
The role involves working closely with designers, video editors, photographers, social media managers and business development teams.
Occasional travel may be required for shoots, events, client meetings and content production.
If you are looking only for a purely writing-focused role, this position may not be the right fit.
ABOUT DIGENIE
Digenie is a digital marketing and business solutions company with over a decade of collective experience, serving businesses across India, the UK, the US and Canada.
Our services include:
Digital & Social Media Marketing
Creative & Content
Web & App Development
Staffing Solutions
Translation Services
Data Analytics
Technology & Business Solutions
We work with brands across different industries and develop customized, research-driven strategies and creative solutions.
ROLE OVERVIEW
We are looking for a Creative Writer & Social Media Executive who can combine strong writing, creative thinking, social media knowledge and communication skills.
You will help manage social media accounts, develop content and campaign ideas, write scripts and copy, coordinate with the creative team and participate in client discussions.
The role also involves supporting business development from a creative perspective by researching prospective clients, identifying content opportunities and contributing ideas to pitches.
The ideal candidate should be able to take a brief and turn it into:
Insight → Idea → Content → Campaign → Execution
KEY RESPONSIBILITIES
1. Creative Writing & Content
Write social media captions, scripts, hooks, headlines and promotional copy.
Develop scripts for Reels, Shorts and other short-form videos.
Create storytelling concepts for different brands.
Develop strong CTAs and opening hooks.
Adapt writing style according to each brand's personality and audience.
Research topics before developing content.
Proofread and refine content before publishing.
Maintain consistency in brand voice and communication.
Develop ideas around relevant trends, cultural moments, memes and current conversations.
2. Social Media Management
Assist in managing social media accounts for multiple brands.
Develop and maintain monthly/weekly content calendars.
Plan content across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
Coordinate with designers and editors to ensure content is executed on schedule.
Review captions, creatives and videos before publishing.
Schedule and publish content where required.
Monitor audience responses, comments and messages where applicable.
Track basic content performance and suggest improvements.
Stay updated on platform trends and emerging content formats.
3. Creative Ideation
Generate ideas for posters, carousels, Reels, videos and social campaigns.
Develop creative hooks and concepts for short-form content.
Suggest visual directions and references to designers.
Suggest editing styles, transitions and visual treatments to video teams.
Participate in creative brainstorming sessions.
Turn simple or ordinary briefs into more engaging content concepts.
Draw inspiration from advertising, films, pop culture, memes, internet culture and current trends where appropriate.
4. Campaign Development
Develop campaign concepts, themes and communication directions.
Create ideas for seasonal, promotional and topical campaigns.
Develop content series and campaign narratives.
Identify opportunities around festivals, cultural events and relevant trends.
Help convert campaign concepts into actual social media content.
Participate in campaign presentations and creative discussions.
5. Client Communication
Participate in client calls and meetings when required.
Understand client requirements, objectives and expectations.
Convert client briefs into clear creative requirements.
Present creative ideas and explain the thinking behind them.
Communicate professionally with clients.
Collect and understand feedback.
Coordinate with internal teams to implement revisions.
Develop an understanding of each client's brand, audience, competitors and communication style.
6. Business Development Support
You will also contribute to client acquisition from a creative and research perspective.
This may include:
Researching potential clients and their brands.
Reviewing their websites and social media presence.
Identifying gaps in their current content and communication.
Developing sample creative ideas or content opportunities for prospective clients.
Providing creative insights to the Business Development team.
Supporting presentations and pitches with content and campaign ideas.
Participating in pitches when creative input is required.
This is not a conventional sales role. However, you should be comfortable contributing to client acquisition through research, creative thinking, communication and understanding of digital marketing.
SHOOTS & TRAVEL
This is an on-site role based in Egmore, Chennai.
Occasional travel may be required for:
Client meetings
Photoshoots and video shoots
Events and activations
On-location content creation
Campaign execution
Other content-related activities
You should therefore be comfortable with local travel within Chennai and occasional travel outside Chennai when required.
REQUIRED SKILLS
Strong English writing and communication skills.
Excellent grammar and attention to detail.
Strong creative thinking and ideation ability.
Good understanding of social media platforms.
Strong understanding of Instagram and short-form content.
Ability to write engaging hooks, captions and scripts.
Good storytelling ability.
Ability to understand and adapt to different brand voices.
Strong research skills.
Good understanding of current trends and internet culture.
Ability to work effectively with designers and video editors.
Good client communication skills.
Ability to manage multiple accounts and deadlines.
Ability to receive and implement feedback.
GOOD TO HAVE
Experience in content writing, copywriting, social media or digital marketing.
Agency experience.
Experience managing multiple brand accounts.
Experience writing Reel/video scripts.
Basic knowledge of Canva, CapCut or similar tools.
Basic understanding of graphic design and video editing.
Experience with influencer/creator campaigns.
Experience participating in shoots or content production.
Experience presenting creative ideas to clients.
A portfolio of writing, campaigns, social media work or creative projects.
IDEAL CANDIDATE
The ideal candidate:
Naturally comes up with ideas.
Is curious about brands, advertising, social media and culture.
Understands what makes content interesting and shareable.
Can turn a basic brief into a strong creative concept.
Understands memes, trends, pop culture and internet culture.
Knows when a trend is appropriate for a brand—and when it isn't.
Can write both professionally and creatively.
Is comfortable presenting and explaining ideas.

Work arrangement
No