SEO Analyst

Position: SEO Analyst
Experience: minimum 2-3 yrs
Location: Sector 48, Sohna Road, Gurgaon
Company: Stone Depot
Shift: 9 am to 6 pm (5 days working)
About the Role
Stone Depot – Australia is the Market Leader and one of the largest distributors of Natural Stones in Australia. We offer a wide range of natural stones including Travertine, Granite, Marble, Limestone, Bluestone, and Sandstone by importing from around the world, including Turkey, Italy, China, India, Vietnam, Egypt, Spain, and distribute throughout Australia from our New South Wales- and Queensland-based distribution centre.
Key Responsibilities
Manage the complete SEO workflow: discovery, audit, planning, implementation, monitoring, reporting, and improvement.
Execute on-page SEO, internal linking, keyword and intent mapping, content briefs, and basic off-page activities.
Conduct technical SEO audits covering crawlability, indexability, canonicals, redirects, XML sitemaps, robots.txt, structured data, JavaScript rendering, site architecture, and Core Web Vitals.
Analyse Google Search Console and GA4 data to identify opportunities, diagnose traffic or ranking changes, and recommend actions.
Use Screaming Frog and Semrush for crawling, competitor research, keyword analysis, site audits, and SEO/AI visibility insights
Plan topic clusters and entity-led content that satisfies user intent, supports topical authority, and gives clear, useful answers.
Prepare concise weekly and monthly SEO reports with insights, priorities, outcomes, and next steps.
Monitor Google Search changes, algorithm updates, AI Overviews, AI Mode, and evolving search behaviour.
Required Knowledge and Skills
Solid SEO fundamentals across on-page, off-page, technical SEO, content, search intent, and measurement.
Working knowledge of AEO and GEO concepts, including answer-focused content, entities, topic clusters, source quality, and AI search visibility. These should strengthen core SEO rather than replace it.
Practical knowledge of Google Search Console, GA4, Screaming Frog, Semrush, and Excel/Google Sheets for analysis and reporting.
Ability to create content plans and briefs, review content quality, and coordinate with content and development teams.
Good spoken and written English, with the ability to understand requirements and communicate findings clearly.
Strong ownership, problem-solving ability, attention to detail, and willingness to stay current with SEO and Google updates.
Preferred Technical Exposure
Basic HTML and common SEO tags: title, meta description, headings, canonical, robots meta, hreflang, and schema markup.
CMS experience, preferably Shopify.
E-commerce or multi-location SEO experience is an advantage.
Contact details: shally.upadhyay@mpggroup.co.in

Work arrangement
No