Vice President of Product Marketing Strategy

Vice President of Product Marketing StrategyJob Overview
The Vice President of Product Marketing Strategy leads the development and execution of product marketing strategies that strengthen market positioning, accelerate product adoption, and support sustainable business growth. This role translates customer, market, and competitive insights into differentiated product strategies and partners with Product, Marketing, Sales, and Business Development teams to drive successful commercialization and market performance.
Key Responsibilities
Product Marketing Strategy
Develop and execute product marketing strategies aligned with corporate objectives, product priorities, target markets, and commercial growth opportunities.
Product Positioning and Messaging
Define differentiated product positioning, value propositions, messaging frameworks, and competitive differentiation strategies that clearly communicate product value.
Go-to-Market Strategy
Lead go-to-market planning for new products, product enhancements, and strategic initiatives, including market segmentation, launch planning, channel strategy, and commercialization.
Market and Competitive Intelligence
Analyze market trends, customer needs, competitive dynamics, and industry developments to identify opportunities and inform product marketing decisions.
Customer and Growth Strategy
Develop strategies to increase product awareness, adoption, engagement, retention, and commercial performance across priority customer segments.
Cross-Functional Leadership
Partner with Product, Marketing, Sales, Business Development, and other functions to ensure consistent positioning, coordinated execution, and alignment throughout the product lifecycle.
Performance and Strategic Optimization
Establish product marketing KPIs, evaluate market and campaign performance, and use data-driven insights to optimize strategies, investments, and commercial outcomes.
Executive Leadership and Team Development
Provide senior leadership with product marketing insights and recommendations while building, mentoring, and developing a high-performing product marketing organization.
QualificationsEducation Background
Bachelor’s degree in Marketing, Business Administration, Communications, Economics, Product Management, or a related field.
MBA, master’s degree, or relevant advanced qualification preferred.
Work Experience
12+ years of experience in product marketing, marketing strategy, product management, commercial strategy, or a related field.
5+ years of experience in senior product marketing or marketing leadership roles.
Strong experience in product positioning, go-to-market strategy, market segmentation, product launches, and commercialization.
Demonstrated expertise in market research, competitive intelligence, customer insights, and integrated marketing strategy.
Proven ability to translate complex products and market information into clear, differentiated commercial strategies.
Strong track record of driving product adoption, customer growth, market expansion, and measurable business outcomes.
Experience in technology, financial services, investment management, or other complex product environments is advantageous.
Core Competencies
Product Marketing Strategy
Product Positioning and Messaging
Go-to-Market Strategy
Product Launch and Commercialization
Market and Competitive Intelligence
Customer and Market Insights
Market Segmentation and Targeting
Product Adoption and Growth
Revenue and Commercial Growth
Integrated Marketing
Strategic Planning and Execution
Executive and Cross-Functional Leadership

Work arrangement
Yes