Senior Manager - Brand Marketing

About
Emeritus
Emeritus
is committed to teaching the skills of the future by making
high-quality education accessible and affordable to individuals,
companies, and governments around the world. It does this by
collaborating with more than 80 top-tier universities across the
United States, Europe, Latin America, Southeast Asia, India and
China.
Emeritus’
short courses, degree programs, professional certificates, and senior
executive programs help individuals learn new skills and transform
their lives, companies and organizations. Its unique model of
state-of-the-art technology, curriculum innovation, and hands-on
instruction from senior faculty, mentors and coaches has educated
more than 300,000 individuals across 80+ countries.
Founded
in 2015, Emeritus, part of Eruditus Group, has more than 1,800
employees globally and offices in Mumbai, New Delhi, Shanghai,
Singapore, Palo Alto, Mexico City, New York, Boston, London, and
Dubai. The company is backed by prominent investors including
Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds
Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.
Job
Description
About the Role
We are building a new business from the ground up and are looking for a hands-on Senior Manager - Brand, CRM & Growth to help build the brand and customer journey from day one. You will work closely with marketing leadership to translate ideas and positioning into a distinctive brand experience - across campaigns, content, schools, events, landing pages, CRM journeys and every customer touchpoint. This role sits at the intersection of brand, CRM, AI and growth. We are looking for someone with strong creative judgment and exceptional communication skills who is equally comfortable developing a campaign brief, working with schools, rewriting a landing page, building a HubSpot journey, analysing customer engagement or experimenting with AI to improve how the team works.
What You'll Own
Brand, Communication & School Engagement
• Translate the overall brand strategy and positioning into campaigns, content and customer experiences.
• Help develop campaign ideas, messaging frameworks and propositions for students, parents, schools and counsellors.
• Own brand consistency across landing pages, email, social, events, partnerships and other customer touchpoints.
• Shape the orga

Experience
5 - 8 Years

Employment type
Permanent

Work arrangement
Yes