Social Media and Activations Specialist - Buffalo Wild Wings

THE OPPORTUNITY:
Buffalo Wild Wings is the largest sports bar in America. We’re the largest pourer of draft beer in America. We have more sports on more screens than any establishment on the planet. Buffalo Wild Wings is not just a restaurant, it’s an experience. It is critical that the Buffalo Wild Wings brand in relevant and present in culture so that we stay top of mind with consumers.
As a core member of the Integrated Marketing Communications team, this candidate will be supporting execution and influencing how the brand shows up in culture across activations and social media.
This full-time position reports to the Sr. Manager, Integrated Marketing Communications (Activations & Social) and sits within the Integrated Marketing Communications group of the Buffalo Wild Wings marketing team. The role is located at the Inspire Brands Global Support Center in Atlanta, Ga.
PURPOSE OF THE POSITION:
Supporting, influencing and executing activations and social media for Buffalo Wild Wings.
RESPONSIBILITIES:
Partners with the Sr. Manager and Assoc. Manager, Social/Activations on:
Social Media
Partner with the internal and agency social teams to develop and execute
Planned Social
Ensure social content is laddering back to the social strategy and brand guidelines, tone, look, feel
Brief the agency on content needs and outline types of content, moments for the monthly calendar
Right-size budget to content needs
Real-Time Social & Community Management/Engagement
Identify
Cultural trends, particularly on TikTok and emerging platforms
Opportunities in sports and culture to activate which can help the brand get noticed
Engage
Manage brand social channels’ responses to moments and comments which can amplify brand visibility on social
Content Management & Posting
Post content for brand social channels
Have the ability to write social copy for posts
Reporting
Collaborate with the Brand Manager, Social Media on monthly, quarterly and annual social performance reports.
Influencer
Manage a variety of influencer campaigns throughout the year and regularly identify potential talent to partner with.
Activations
Agency Management/Partnership
Execution of briefs
Direction, feedback and collaboration
Partnering to develop work which meets KPIs and breaks through in culture
Internal Partnership
Work within the Activations team to have a pulse on culture, identify and execute opportunities to activate
Work with the cross-functional team from Brand to Operations to Category Management and others to achieve common goals
Administrative
Assist with budget, invoices and vendor set-up
Coordinate various needs such as food deliveries for content partners, shipping items etc.
Project Management
Is responsible for visibility and management of project milestones and steps either internally or in partnership with agencies
EXPERIENCE QUALIFICATION:
1-3 years of relevant experience in marketing, Social Media marketing and/or content creation.
Bachelor’s Degree in advertising, communications, marketing, or public relations
REQUIRED KNOWLEDGE, SKILLS or ABILITIES:
Strong writing experience and verbal communication skills
Experience developing creative and engaging social media strategies
Ability to oversee, plan and deliver content across different platforms
Displays knowledge and understanding of social media platforms
Culturally dialed-in social native - lives and breathes Culture across Sports, Music, Lifestyle and Entertainment. Ideally has a strong understanding of sports.
Solid understanding of agency creative/production process and tactics required
Goal oriented, organized, self-motivated, creative, have a strong attention to detail, and have the ability to work effectively in a cross-functional team
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.