Paid Social Specialist(Meta Ads Specialist)

Role: Paid Social Specialist(Meta Ads Specialist)
Hours: Monday - Friday. 9AM - 5PM CST
Location: Remote
We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.
Key Responsibilities
Campaign Development and Management:
Develop and manage advertising campaigns using Facebook Ads Manager
Manage 25+ ad accounts, ensuring optimal structure and performance
Create compelling ad creatives, including copywriting and image selection
Performance Analysis:
Analyze performance data to drive campaign improvements
Present detailed campaign performance reports to clients
Provide data-driven recommendations for optimizing campaign performance
Client Collaboration:
Collaborate with clients to align campaign goals, audiences, and budgets
Ensure quality assurance for ads, targeting accuracy, and correct landing page links
Boost organic content on client pages
Meta Pixels Implementation:
Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM)
Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies
Define and set up custom conversions to track specific user actions that align with business goals
Custom Audiences and Lists:
Develop and manage custom audiences based on pixel data for targeted marketing campaigns
Use pixel data to create and update client lists for personalized advertising strategies
Staying Updated:
Stay updated with Meta's advertising practices and updates
Implement new strategies and tools as they become available to enhance tracking and marketing capabilities
Internal Collaboration:
Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns
Work closely with the creative team for ad creatives development
Requirements
3-4 years in Facebook advertising campaign management
Expertise in Facebook Ads Manager and Meta Business Suite
Experience with Meta Ads Manager for multiple clients
Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics
Strong project management and attention to detail
Analytical skills for data-driven campaign recommendations
Excellent communication skills for effective client interactions
Experience in running video ads
Familiarity with other digital marketing channels (e.g., Google Ads) is a plus
Additional Skills:
Media buying, planning, and creative strategy on Meta platforms
Proficiency in HubSpot or similar CRMs
Knowledge of Asana or similar project management software
Experience with Canva for creative development
Copywriting and editing skills
Benefits
Remote Work: Work from anywhere—our team is global, and we value work-life balance.
Growth Opportunities: As a key player i you'll have the chance to shape your role and grow with us.
Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.

Work arrangement
Yes