Senior Paid Social Media Manager

Senior Paid Social Manager
Remote: Latin America. (Colombia; Central and South America)
Salary: $2,000-$5,000 USD Monthly
Schedule: Monday - Friday. 9AM - 5PM PST ( Full time - 40 hrs per week)
You'll work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest. Accounts range from $50K to $700K+ a month in spend. You'll own the thinking and the hands-on work: structure, testing, analysis, and the recommendations that come out of it. This role is paid social only. Paid search and creative production are handled elsewhere.
What You'll Do
Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics
Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets
Design creative and audience tests with a defined minimum spend per test, so every result is readable
Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
Build and maintain catalog and dynamic product ads across collections
Standardize attribution settings across campaigns and explain how window choices change reported results
Plan and read conversion lift studies, and translate incremental results into budget and target decisions
Write creative briefs from performance data and give clear feedback to client creative teams
Expand budgets onto TikTok, AppLovin, and Pinterest where the numbers support it
Report on business outcomes: Shopify revenue, MER, new customer acquisition, and contribution, not just platform ROAs
Requirements
4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce space
Expert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads
Hands-on campaign management experience on at least two of TikTok, AppLovin, and Pinterest
Working knowledge of the Conversions API, event match quality, and deduplication
A clear understanding of attribution windows, view-through credit, and why reported ROAS and incremental ROAS differ
Experience planning or interpreting conversion lift or geo holdout tests
Strong spreadsheet skills. You can pull raw breakdowns and build your own analysis.
Comfort presenting directly to founders and owners, including delivering findings they won't want to hear
Strong English speaking skills (C1)
Nice to Have
Agency experience across several brands at once
Shopify analytics experience
Experience with product feed tools such as DataFeedWatch
Background in jewelry, apparel, or supplements

Work arrangement
Yes