Public Relation and Media Relation Specialist

Company Description Flickios Enterprises Private Limited is a growth-focused partner for businesses seeking to build, market, and scale in a cost-effective way. The company delivers SaaS-based products and end-to-end digital services, spanning product strategy, custom software, web development, UI/UX design, and system integrations. Flickios combines technology and marketing under one roof, offering SEO, performance marketing, branding, and content services to drive visibility and lead generation. Solutions are tailored to the needs of startups and established companies alike, with strong emphasis on quality, timelines, and measurable outcomes. The organization is committed to building long-term growth engines rather than delivering one-off projects.
Role Description This is a full-time, on-site Public Relation and Media Relation Specialist role based in Noida. The specialist will develop and implement PR and media strategies to enhance brand visibility and reputation across digital and traditional channels. Daily tasks include drafting and distributing press releases, managing media inquiries, maintaining relationships with journalists and industry publications, and coordinating interviews or press events. The role involves monitoring media coverage, preparing reports and insights, and aligning messaging with overall brand and communication guidelines. The specialist will collaborate closely with marketing, content, and leadership teams to ensure consistent, strategic communication that supports business objectives.
Job description
PR & Media Relations Specialist
Mandatory: Media published in the USA (websites, newspapers, or magazines)
Position Overview
We are seeking a proactive, highly organized Physician PR & Media Relations Specialist to help build visibility, credibility, and professional recognition for physicians and healthcare professionals.
This role will be responsible for researching and identifying media, editorial, awards, rankings, physician recognition, speaking, and thought-leadership opportunities that can increase a doctor's professional profile.
The ideal candidate understands how PR works and is comfortable researching publications, journalists, awards programs, healthcare organizations, professional associations, and media opportunities. They should be able to identify opportunities, evaluate their credibility, track deadlines, and help coordinate submissions, pitches, and outreach.
This is a hands-on role for someone who enjoys finding opportunities that others may overlook and turning them into meaningful PR opportunities for physicians.
Key Responsibilities PR & Media Opportunity Research
Research publications, magazines, websites, professional organizations, and media outlets that feature physicians and healthcare professionals.
Identify opportunities for doctors to be featured in:
Top Doctor and physician recognition programs
Best Doctors lists
Physician awards
Healthcare leadership awards
40 Under 40 and similar recognition programs
“Rising Star” lists
Local and regional magazine features
National healthcare publications
Business and lifestyle publications
Medical specialty publications
Physician interviews and profiles
Expert commentary opportunities
Podcasts and digital media
Speaking engagements and conferences
Research editorial calendars and identify upcoming healthcare, medical, seasonal, and specialty-related story opportunities.
Monitor publications and media outlets for journalist requests, expert commentary opportunities, and relevant story angles.
Identify journalists, editors, producers, podcast hosts, and other media contacts relevant to physicians and their specialties.
Physician Awards & Recognition
Build and maintain a pipeline of credible physician awards and recognition programs.
Research eligibility requirements, nomination processes, deadlines, fees, geographic requirements, and submission requirements.
Evaluate opportunities based on credibility, relevance, audience, and potential professional value.
Track annual and recurring award programs so opportunities are not missed.
Coordinate physician nominations and award submissions.
Help gather physician biographies, accomplishments, credentials, testimonials, statistics, and other information needed for submissions.
Maintain a calendar of upcoming nomination and submission deadlines.
Media Outreach & PR Support
Assist with developing targeted media lists for individual physicians.
Research journalists and publications covering specific medical specialties and topics.
Assist with creating and distributing personalized media pitches.
Help identify timely news hooks and story angles related to physicians' expertise.
Monitor media coverage and maintain records of physician mentions and placements.
Help coordinate interviews, profiles, podcast appearances, and other media opportunities.
Maintain relationships and communication records with relevant media contacts.
Physician Positioning
Learn each physician's specialty, expertise, accomplishments, interests, and areas of differentiation.
Identify PR opportunities that align with each physician's expertise and professional goals.
Match physicians with relevant publications, awards, speaking opportunities, and media outlets.
Help develop compelling story angles around physicians' expertise, research, innovations, community involvement, leadership, and professional accomplishments.
Maintain organized physician PR profiles that can be used when evaluating opportunities.
Research & Tracking
Maintain an organized PR database containing:
Publication/media outlet
Award or recognition opportunity
Website
Contact person
Journalist/editor information
Physician specialty relevance
Eligibility requirements
Submission process
Deadline
Entry or nomination fee
Geographic requirements
Required materials
Editorial calendar information
Contact/outreach status
Submission status
Publication or announcement date
Results and coverage obtained
Qualifications
5+ years of experience in PR, media relations, communications, marketing, journalism, healthcare marketing, or a related field.
Excellent online research skills.
Strong understanding of PR, earned media, and media outreach.
Excellent written communication skills.
Strong attention to detail and follow-through.
Ability to identify credible opportunities and distinguish meaningful recognition from low-value promotional programs.
Comfortable researching journalists, editors, publications, awards, and professional organizations.
Highly organized and capable of managing multiple physicians and deadlines.
Experience with Google Sheets, Excel, Airtable, CRM systems, or similar tools.
Preferred Qualifications
Experience in healthcare PR or physician marketing.
Experience working with doctors, medical practices, hospitals, or healthcare organizations.
Existing familiarity with healthcare publications and medical associations.
Experience pitching journalists or securing earned media.
Experience with award submissions or nomination campaigns.
Familiarity with Cision, Muck Rack, Meltwater, HARO/Connectively, or similar PR/media research platforms.
Knowledge of medical specialties and healthcare terminology.
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Work arrangement
No