Senior Power BI Visualization Consultant

I’m helping Softlabs Technologies Inc find a top candidate to join their team flexible for the role of Senior Power BI Visualization Consultant.
You will drive strategic marketing insights by architecting advanced Power BI data solutions.
Compensation:
USD 40 - 45/hour
Location:
Remote (for Argentina, Colombia, and Brazil residents)
Mission of Softlabs Technologies Inc:
"To deliver reliable and customized staffing and consulting solutions that connect businesses with top talent and drive sustainable growth."
What makes you a strong candidate:
You have +8 years experience in Microsoft Power BI, Google Analytics.
You are an expert in Data visualization.
English - Fully fluent.
Responsibilities and more:
Power BI Development & Visualization
Design and develop highly interactive, visually compelling Power BI dashboards and scorecards
Create executive-level KPI dashboards for leadership teams
Build business-unit and operational dashboards with drill-through and self-service capabilities
Develop sophisticated visual storytelling techniques that drive actionable business insights
Design reusable reporting standards, visualization templates, and dashboard frameworks
Optimize Power BI reports for performance, usability, and scalability
Advanced Data Modeling & DAX
Develop enterprise-grade Power BI semantic models
Write advanced DAX measures, calculated tables, and complex business logic
Design efficient star schema and dimensional models
Implement time intelligence, forecasting, variance analysis, and advanced KPI calculations
Troubleshoot and optimize existing Power BI datasets and reports
Marketing Analytics & Business Intelligence
Translate marketing requirements into meaningful reports and dashboards
Create analytics solutions supporting:
Lead generation
Campaign performance
Digital marketing effectiveness
Pipeline analytics
Marketing ROI
Customer acquisition metrics
Website performance analytics
Partner with business stakeholders to define KPIs and reporting standards
Snowflake Integration
Consume and model data sourced from Snowflake
Collaborate with Snowflake architects and data engineers
Validate reporting requirements against curated data assets
Assist in defining reporting-ready datasets and presentation layer requirements
Required Qualifications
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8+ years of BI and Analytics experience
5+ years of hands-on Power BI development
Proven experience delivering executive dashboards and enterprise reporting solutions
Experience supporting marketing and sales analytics initiatives
Technical Skills Required
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Power BI Desktop
Power BI Service
Advanced DAX
Power Query (M Language)
SQL (Advanced)
Data Modeling
Report Performance Optimization
Dashboard UX/UI Design
Row-Level Security (RLS)
Data Visualization Best Practices
Preferred
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Snowflake
AWS
Fabric (nice to have)
Semantic Models
Dataflows
Deployment Pipelines
Git / Source Control
Python (nice to have)
Marketing Domain Experience (Strongly Preferred)
Candidates should have experience working with marketing and digital analytics platforms, including:
Google Analytics (GA4)
Google Ads
Salesforce
Marketing Attribution
MQL and SQL Funnel Analytics
Campaign Performance Metrics
Click-Through Rate (CTR)
Conversion Rate
Cost Per Lead (CPL)
Customer Acquisition Cost (CAC)
Marketing ROI
Website Traffic Analytics
Desired Soft Skills
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Strong data storytelling capabilities
Able to communicate with executives and business users
Excellent requirements gathering and stakeholder management skills
Ability to convert ambiguous business questions into analytical solutions
Strong presentation and visualization mindset
Self-driven and comfortable working in a remote environment
Ideal Candidate
**************
Ideal Candidate Profile
This is not a report developer role.
We are looking for a Power BI expert and visualization specialist who:
Lives and breathes Power BI
Has exceptional DAX skills
Builds executive-ready dashboards that tell a story
Understands marketing analytics
Can challenge business requirements and recommend better visualizations
Has experience designing dashboards for executives, marketing leaders, and business unit leadership
Can transform complex Snowflake data into intuitive, actionable business insights
Skill Priority Ranking
Power BI Visualization & UX
Advanced DAX
Power BI Data Modeling
SQL
Snowflake
Marketing Analytics (GA4, Google Ads, Salesforce)
AWS
Your potential leader:
Chandra S Alur

Work arrangement
Yes