Digital Content Strategist

About The Company
Michigan Farm Bureau (MFB) is a leading agricultural organization dedicated to advocating for Michigan's farmers and rural communities. With a rich history of supporting agricultural interests, MFB provides resources, education, and advocacy to promote sustainable farming practices and strengthen the agricultural economy of Michigan. The organization is committed to fostering a collaborative environment where members can access valuable information, participate in community initiatives, and engage with industry leaders. Michigan Farm Bureau values innovation, community engagement, and excellence in service delivery, making it a respected leader in the agricultural sector.
About The Role
The Digital Content Strategist at Michigan Farm Bureau will serve as the strategic lead and primary administrator for the organization’s digital member community and mobile engagement platforms. This role is pivotal in developing and executing comprehensive content, engagement, and adoption strategies for the MFB Thrive Community Platform and Mobile App. The goal is to enhance member connections, increase participation, and facilitate easier access to MFB resources, expertise, events, and opportunities. The successful candidate will manage the day-to-day operations of these platforms, ensuring they align with organizational goals and brand standards. Working collaboratively with various internal teams, program leaders, technical partners, and members, the Digital Content Strategist will leverage analytics, member feedback, and behavioral insights to continually improve the digital experience, increase engagement, and add value to members’ interactions with MFB.
Qualifications
The ideal candidate will possess a bachelor’s degree in communications, marketing, digital media, public relations, journalism, business, community management, or a related field. Equivalent experience may also be considered. A minimum of three years’ experience in digital communications, content strategy, community management, digital marketing, or a related area is required. Demonstrated experience managing or administering online communities, social platforms, content management systems, mobile applications, or similar digital engagement platforms is essential. Familiarity with online community platforms such as Higher Logic Thrive or comparable systems is preferred. Experience with event applications, digital event platforms, association management systems, customer relationship management systems, or integrated member databases is highly desirable. Knowledge of iMIS or similar systems, as well as experience developing automated or personalized digital communications, will be advantageous. Candidates with experience in community moderation, member engagement, or volunteer engagement will stand out.
Responsibilities
Serve as the primary business administrator and content strategist for the MFB Thrive Community Platform and Mobile App, overseeing daily operations, configuration, content organization, community structure, and user experience.
Ensure platform alignment with MFB’s brand standards, communication strategies, and organizational priorities.
Develop and manage platform content, including editorial planning, engagement campaigns, and member communications to foster active participation.
Build, launch, and manage online communities based on organizational programs, member interests, and strategic priorities.
Collaborate closely with program owners and subject matter experts to establish community objectives, identify target audiences, develop content plans, and implement engagement strategies.
Utilize analytics, member feedback, and behavioral data to identify opportunities for continuous improvement of the digital member experience.
Monitor platform performance and engagement metrics to inform strategic decisions and enhance user satisfaction.
Coordinate with technical teams and external partners to ensure platform stability, security, and feature enhancements.
Stay updated on industry trends and best practices in digital engagement, community management, and content strategy to bring innovative ideas to the organization.
Benefits
Michigan Farm Bureau offers a comprehensive benefits package designed to support the health, well-being, and financial security of its employees. Benefits include medical, dental, and vision insurance, providing extensive coverage options. The organization also offers a 401(k) retirement plan with company contributions to help secure your financial future. Additional benefits include paid time off, professional development opportunities, and a collaborative work environment that encourages growth and innovation. MFB is committed to fostering a positive workplace culture that values diversity, inclusion, and work-life balance, ensuring employees feel valued and supported in their roles.
Equal Opportunity
Michigan Farm Bureau is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected characteristic under applicable law. We believe that a diverse workforce enhances our organization and enables us to better serve our members and communities.

Work arrangement
Yes