TikTok Shop Manager (Strategy & Client Lead)

About beBOLD Digital
beBOLD is a full-service Amazon, Walmart, TikTok Shop, and Social Media agency specializing in driving growth for #Beauty #Baby #Pet #Wellness & #Consumable Brands.
We're a team of proactive thinkers, digital innovators, and eCommerce experts who help brands stand out, scale fast, and stay ahead in a constantly evolving marketplace. From strategy and creative to analytics and retail media, we bring bold ideas and measurable results.
🏆 Proudly recognized as an Inc. 5000 company (2x), beBOLD is one of the fastest-growing agencies in the eCommerce space, a reflection of our relentless focus on results, innovation, and client success.
At our core, we live by four key values:
beBOLDness: We act with courage, speed, and accountability.
Inquisitiveness: We lead with curiosity and a drive to learn more every day.
Integrity: We're transparent, respectful, and always do what's right.
Unity: We lift up our clients, teammates, and communities together.
We believe that creativity powers business growth, and that only happens when diverse perspectives are in the room. beBOLD is proud to be an equal opportunity employer, committed to fostering a culture where everyone can thrive.
The Role
We're looking for a TikTok Shop Manager (Strategy & Client Lead) to be the strategic lead and primary point of contact for our TikTok Shop clients. You'll own the strategy, set the goals, and guide the client relationship, while a dedicated execution team carries out the day-to-day work. This role is ideal for someone who knows TikTok Shop inside and out, can translate that knowledge into a clear plan, and is comfortable leading client conversations.
What You'll Do
Serve as the main client contact: lead onboarding, kickoff calls, regular strategy meetings, and performance reviews
Develop TikTok Shop strategy for each brand, including growth goals, product and pricing approach, promotion calendars, and channel priorities
Design affiliate and creator program strategy, including commission structures, sample strategy, and creator tiering
Set the direction for TikTok Shop Ads and GMV Max, including budgets, targets, and ROAS expectations
Brief and direct our execution team, and review their work to make sure it meets strategy and quality standards
Monitor account health, performance, and policy compliance, and step in to resolve escalations
Analyze sales, ad, and creator data to find opportunities and explain the "why" behind results
Prepare and present clear, client-ready reports and recommendations
Stay on top of platform updates, trends, and competitors, and turn them into action plans for clients
Collaborate with our content, creative, and Amazon/Walmart teams on cross-channel strategy
What You Bring
2+ years of hands-on TikTok Shop experience, ideally agency-side or brand-side
Comprehensive knowledge of TikTok Shop: Seller Center, listings and catalog, the affiliate marketplace, ads, fulfillment, and platform policies
Proven track record of building strategies that grew GMV
Strong analytical skills and comfort turning data into recommendations
Excellent communication and presentation skills, with confidence leading client calls
Ability to manage multiple client accounts and direct a team's priorities
Self-starter who keeps up with a platform that changes constantly
Nice to Have
Experience in beauty, baby, pet, wellness, or consumables
Familiarity with Amazon or Walmart marketplaces
Experience working with creators or directing UGC content
Proficiency with Excel/Google Sheets, reporting tools, and project management software
Benefits
🌎 100% remote flexibility: work from wherever you do your best thinking
🚀 A culture that celebrates innovation, collaboration, and continuous growth
🏥 Competitive benefits including health, dental, and vision coverage
🌴 Paid holidays, expanding vacation time, and office closure from Christmas Eve to New Year's Day
📈 Real opportunities for career advancement in a fast-growing agency
Join us and be part of a team that's shaping the future of beauty eCommerce, one beBOLD idea at a time.
Equal Opportunity Employer
beBOLD is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Our creativity powers business growth and this only happens by having diversity of talent in the room and reflecting society in the experiences we create. We value the diversity of our colleagues, our clients, and the third parties with whom we work. We believe that the more diverse we are, the more creative our work will be!

Work arrangement
Yes