Content Strategy Lead

Content Strategy, SEO & Social Media LeadDepartment
Digital Marketing / Marketing
Reporting To
Founders
Location
Mumbai
Experience
5+ years in Digital Marketing, SEO, Content Marketing and Social Media
About the Role
We are looking for an experienced Strategy, SEO, Content & Social Media Manager to lead and manage integrated digital marketing activities across multiple brands and client accounts.
The role requires a hands-on marketing professional who can independently manage strategy, SEO, content, social media , analytics, reporting and team coordination.
The ideal candidate should be comfortable working across multiple industries, managing multiple projects simultaneously, coordinating with internal teams and clients, and converting business objectives into measurable digital marketing initiatives with brand strategy.
This is a strategy + execution + team management role and requires someone who can take ownership of projects from planning through execution, optimisation and reporting.
Key Responsibilities1. Digital Marketing Strategy
Develop and execute integrated digital marketing strategies based on brand and business objectives.
Build monthly, quarterly and annual digital marketing plans.
Identify opportunities for organic growth, content marketing, social media (including influencer strategy) and organic lead generation (including AI platforms).
Develop channel-specific strategies across SEO, social media, content and other relevant organic engagement generation platforms like Quora, email, blogs, Reddit, listing websites etc.
Conduct competitor, market and audience research.
Translate business objectives into measurable digital marketing KPIs.
Continuously evaluate campaign performance and optimise strategies based on data.
2. SEO – Strategy & Execution
Own the complete SEO function across assigned brands and websites.
Responsibilities include:
Develop and execute comprehensive SEO strategies.
Conduct keyword research, keyword mapping and search intent analysis.
Perform technical SEO audits and identify website issues affecting organic performance.
Manage on-page SEO including:
Meta titles and descriptions
H1/H2/H3 structure
URL optimisation
Internal linking
Keyword optimisation
Content optimisation
Image ALT text
Schema recommendations
Identify indexing, crawling, sitemap, canonicalisation, redirects and other technical SEO issues.
Coordinate with developers for technical SEO implementation.
Plan SEO landing pages and optimise existing website pages.
Develop blog and content strategies based on search demand.
Monitor keyword rankings, organic traffic, indexed pages and conversions.
Conduct backlink and off-page SEO analysis.
Identify link-building and authority-building opportunities.
Monitor Google Search Console and Google Analytics data.
Prepare regular SEO performance reports and actionable recommendations.
Maintain an ongoing SEO hygiene and optimisation process.
Create and manage GMB with the aim of organic lead generation
Important: The SEO function is owned by Marketing, while technical website implementation may require coordination with the development team.
3. Content Strategy & Content Marketing
Develop content strategies aligned with brand positioning, business objectives and SEO requirements.
Create and manage monthly content calendars.
Plan content across:
Blogs
Website pages
Landing pages
Case studies
Social media (including Quora and Reddit)
Video
Campaigns
Email/content-led marketing
Develop content briefs for writers and creative teams.
Review and edit content for customer need, brand objective, data accuracy, quality, brand tone, SEO and conversion.
Develop SEO-driven blog and website content.
Identify content gaps based on competitors, search behaviour and audience needs.
Develop thought-leadership and educational content where relevant.
Ensure content is aligned with each brand's target audience and communication objectives.
4. Social Media Management
Manage social media strategy and execution across multiple brands.
Responsibilities:
Develop monthly social media strategies and content calendars.
Plan content pillars and platform-specific content.
Manage content for platforms including:
Instagram
Facebook
LinkedIn
YouTube
Other relevant platforms
Develop campaign concepts, social media copy, captions and content themes.
Coordinate with designers, video editors, copywriters and social media executives.
Review and approve social media creatives and copies.
Develop platform-specific content rather than simply repurposing content across channels.
Monitor engagement, reach, impressions, followers, video views, organic leads and other relevant KPIs.
Identify high-performing content and develop optimisation strategies.
Manage social media campaigns and promotional activities.
Stay updated with platform trends, formats and best practices.
5. Campaign Planning & Execution
Support performance marketing team for campaign concept to execution and reporting.
Responsibilities include:
Develop campaign concepts and communication strategies.
Prepare campaign briefs.
Coordinate creative, content, media and social teams.
Develop campaign messaging and content.
Plan campaign timelines and deliverables.
Coordinate campaign launches.
Monitor performance throughout the campaign.
Optimise campaign content and strategy based on performance data.
Prepare post-campaign analysis and learnings along with performance team
The candidate should be capable of working on both brand-building campaigns and lead-generation campaigns strategy and content.
6. Client & Stakeholder Management
Act as a key team lead contact for assigned clients/brands.
Understand client objectives and translate them into actionable marketing plans.
Present strategies, campaign plans and performance reports.
Handle client feedback and coordinate revisions.
Manage expectations, timelines and deliverables.
Work closely with internal accounts, creative, content, SEO, social media and performance teams.
Identify opportunities to expand digital marketing activities within existing accounts.
Ensure projects are delivered on time and according to agreed objectives.
7. Team Management & Mentoring
Manage and mentor SEO, content and social media team members.
Allocate work and establish priorities.
Review team deliverables and maintain quality standards.
Conduct regular performance and progress reviews.
Guide team members on SEO, content, social media and digital marketing best practices.
Identify training and development requirements.
Support recruitment and onboarding of new team members.
Build processes and SOPs to improve team efficiency.
Ensure responsibilities are clearly assigned and deadlines are met.
8. Analytics & Reporting
Monitor digital marketing performance across multiple channels.
Work with Google Analytics 4, Google Search Console and other relevant analytics platforms.
Track organic traffic, rankings, leads, engagement and campaign performance.
Prepare monthly and quarterly performance reports.
Analyse trends and identify reasons behind performance changes.
Convert data into actionable recommendations for clients and management.
Establish KPIs and ben

Work arrangement
No