Coordinator, Social Media

JOB RESPONSIBILITIES
Manage scheduling and publishing across all social media accounts
Ensure all content is deployed accurately, on time, and aligned with brand standards
Maintain and update global content calendars on a weekly basis for cross-functional visibility
Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
Manage everyday communication with creative teams directly
Support the execution of global campaigns across all social platforms
Communicate social updates and changes across Marketing teams in real time
Assist in developing social briefs aligned with marketing calendars and product launches
Ensure proper tagging, collaborator setup, and platform-specific optimizations are implemented when scheduling
Engage with the social community through comments on our channels, direct messages, and actively comments on other posts
Escalate customer inquiries and sensitive issues to appropriate internal stakeholders
Conduct ongoing social listening to identify trends, cultural moments, and real-time opportunities for Fresh to join relevant conversations and support real-time posting opportunities
Support ad hoc reporting on campaign and talent performance and social activations for Global Marketing. Some research includes: Social sentiment, Share of voice, Trends and keywords, and Creative Performance
Leverage tools and native platform analytics to gather insights
Translate performance data into actionable insights and recommendations
Identify opportunities to optimize content, timing, and formats
What you will learn in the first 6 months:
Build a strong understanding of Fresh’s brand voice, global social media strategy, content calendar, and approval processes across Instagram, TikTok, and other priority platforms.
Develop hands-on expertise in scheduling, publishing, community management, social listening, and real-time escalation while ensuring content is accurate, timely, and on brand.
Establish effective working relationships with Marketing Strategy, Creative, and cross-functional partners to support global campaigns, product launches, and social briefs.
What you will achieve in 12 months:
Independently manage accurate, on-time scheduling, publishing, and day-to-day community engagement across Fresh’s global social media channels.
Contribute actionable recommendations from platform analytics, social listening, and campaign reporting to improve content performance, timing, formats, and audience engagement.
Serve as a trusted cross-functional partner who proactively identifies cultural moments and execution opportunities that strengthen brand awareness and audience growth.
Physical Requirements:
Must be able to remain in a stationary position on average of 7.5 hours/day.
Light to moderate lifting may be required.
While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.
PROFILE
You have:
Minimum of 2 Years of Experience in social media (Internships included)
Expertise in social media platforms such as Instagram and TikTok, as well as social media platforms, including content formats, analytics, and tools
A curiosity and interest about the beauty industry and the relationship to online culture
Excellent written and verbal communication skills.
Exceptional organization, attention to detail, and follow-through.
Strong judgment, problem-solving skills, and willingness to take initiative.
Comfortable working in a fast-paced, entrepreneurial environment.
Bachelor’s Degree in Business, Marketing, or the equivalent

Employment type
Full-time

Work arrangement
Hybrid