Social Media Marketing Intern

Job Description: Social Media Marketing Intern
*Location:* Gurugram, India (On-site)
*Position Type:* Internship
*Reports To:* Marketing Head
About Study Ark*
Study Ark is a fast-growing edtech company offering AI-powered solutions for overseas education. The organization focuses on transforming the study-abroad journey through personalized guidance, covering course selection, test preparation, profile building, interview readiness, and financial planning via loans and scholarships. As a premier overseas education consulting firm, Study Ark supports admissions to Ivy League and other top global universities, helping hundreds of students achieve their international education goals. By leveraging cutting-edge technology, the company aims to make global education more accessible and efficient for aspiring learners. Study Ark maintains an active digital presence across Instagram, LinkedIn, YouTube, and Facebook to engage with students and partners.
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### *Role Description*
We are looking for an energetic and creative *Social Media Marketing Intern* to join our team on-site in Gurugram. In this role, you will report directly to the Marketing Head and support day-to-day digital marketing activities, including creating and scheduling content for our social media channels, monitoring engagement, and assisting in campaign execution.
This internship is designed to provide hands-on experience in digital marketing within the dynamic overseas education and edtech space. You will collaborate closely with our marketing and counseling teams to understand target audiences, refine messaging, and maintain consistent brand voice across platforms.
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### *Key Responsibilities*
•⁠ ⁠*Content Creation & Scheduling:* Create, manage, and schedule engaging organic content across Study Ark’s social media channels (primarily Instagram, LinkedIn, YouTube, and Facebook).
•⁠ ⁠*Engagement & Community Management:* Monitor social media engagement, interact with aspiring students and partners, and foster an active online community.
•⁠ ⁠*Campaign Execution & Optimization:* Assist in the execution, tracking, and optimization of digital marketing campaigns and online marketing initiatives.
•⁠ ⁠*Performance Tracking:* Track key performance metrics (KPIs) to evaluate content performance and report insights to the marketing team.
•⁠ ⁠*Cross-Functional Collaboration:* Work alongside the marketing and student counseling teams to understand target audiences, refine messaging, and ensure brand consistency across all platforms.
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### *Qualifications & Requirements*
•⁠ ⁠*Marketing Fundamentals:* Basic skills in Social Media Marketing and Online Marketing to support content creation, audience engagement, and campaign execution.
•⁠ ⁠*Platform Expertise:* A solid understanding of organic content creation specifically tailored for *Instagram* and *LinkedIn*.
•⁠ ⁠*Communication Skills:* Strong verbal and written communication skills to collaborate effectively with internal teams and craft clear, compelling messages for students and stakeholders.
•⁠ ⁠*Familiarity with Tools:* A basic understanding of key marketing tools and platforms (e.g., LinkedIn, YouTube Studio, Instagram).
•⁠ ⁠*Work Arrangement & Attributes:* Ability to work *on-site in Gurugram*, manage multiple tasks simultaneously, and demonstrate initiative in a fast-paced, growth-oriented environment.

Work arrangement
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