Senior Manager – Business Development & Strategic Initiatives

Location: Noida
Experience: 1–3 Years
Education: MBA/PGDM or equivalent Postgraduate degree from a reputed institution
Industry Preference: Publishing, STM/Academic Publishing, Technology Services
Role Overview
Thomson Digital is seeking a dynamic professional to drive business development, strategic initiatives, marketing, with a strong focus on the global publishing and content service ecosystem.
The role will be responsible for identifying and developing new business opportunities, building relationships with publishers and content-led organizations, supporting market expansion initiatives, and positioning Thomson Digital's capabilities and solutions with prospective clients.
Key Responsibilities
1. Business Development & New Business Acquisition
Identify and develop new business opportunities within the publishing, STM, academic, and content services ecosystem.
Build and manage a pipeline of prospective international and domestic publishers, societies, content owners/aggregators.
Research target markets, identify prospective accounts and develop account-level approaches for business acquisition.
Understand client requirements and position Thomson Digital's capabilities and solutions in areas such as content production, typesetting, digital conversion, XML/EPUB, editorial and language services, content transformation and other publishing operations.
Support lead generation through market intelligence, networking, industry events, partnerships, digital outreach and targeted campaigns.
Develop and manage business proposals, capability presentations, RFP/RFI responses and commercial pitches in collaboration with internal teams.
Track prospects, opportunities, engagement status and revenue pipeline through appropriate dashboards and reports.
Develop strategic relationships and identify opportunities for cross-selling and up-selling across existing and prospective accounts.
2. International Market Development
Research and identify opportunities across North America, Europe, Middle East, APAC and other international publishing markets.
Track publishing industry trends, market movements, competitor offerings and emerging business opportunities.
Identify relevant publishing conferences, trade shows, associations, societies and industry networks for business development.
Support market-entry and go-to-market initiatives for new geographies and service offerings.
Represent the organization professionally in meetings, conferences, industry forums and client discussions.
3. Marketing & Branding
Plan and execute targeted marketing initiatives aligned with business development and revenue objectives.
Develop high-quality company presentations, capability decks, brochures, case studies, email campaigns, thought-leadership content and other marketing collateral.
Work with internal teams and external agencies/vendors for campaign execution.
Develop industry-specific messaging and marketing content for the publishing and content services market.
Support digital marketing, lead-generation and account-based marketing initiatives.
4. Market Intelligence & Strategic Research
Conduct market research, competitor analysis and industry benchmarking focused on the global publishing and content services industry.
Identify emerging trends, customer needs, market opportunities and potential service areas.
Prepare market intelligence reports, opportunity assessments and recommendations for leadership.
Use AI and digital research tools such as ChatGPT, Claude, Gemini and other productivity/research platforms to improve research and business development effectiveness.
5. Strategic Projects & Cross-functional Initiatives
Drive strategic and cross-functional projects from planning through execution.
Coordinate with Sales, Operations, Technology, Marketing, Finance and other internal functions.
Work with external consultants, vendors, clients and industry stakeholders as required.
Maintain project trackers, dashboards, action plans and management reports.
Ensure timely execution of strategic initiatives and business development priorities.
Preferred Candidate Profile
The ideal candidate would be someone who:
1–3 years of relevant experience in Business Development, Marketing, Strategic Initiatives, Consulting, Client Management or related functions.
Comes with strong Publishing/Content/Knowledge Services industry exposure.
Has a demonstrable track record of bringing in or contributing to new business.
Has an existing understanding/network within the publishing industry.
Has worked with international clients or global markets.
Is commercially driven but also capable of handling marketing, research and strategic initiatives.
Is well-spoken, confident, polished and highly articulate in English.
Can independently represent the organization in front of senior publishing and corporate stakeholders.
Interested Candidates can send their CVs to anunay.garg@thomsondigital.com

Work arrangement
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