Assistant Manager

Assistant Manager – Marketing – Oberoi Hotels & Resorts (Leisure Cluster)
Purpose of the Role
The Assistant Manager – Marketing – Oberoi Hotels & Resorts (Leisure Cluster) owns end-to-end day-to-day marketing execution for Oberoi's leisure cluster properties - across hotel and brand campaigns, digital and website content, CRM and direct marketing, social media, integrated and performance marketing campaigns, sales enablement collaterals and individual hotel content development. The role translates brand strategy set by the Brand Head into consistent, high-quality execution across every channel and touchpoint for the leisure portfolio.
The incumbent works closely with the Brand Head on planning and prioritization, and coordinates extensively with Digital Marketing, CRM/Loyalty, Creative and hotel-level teams, as well as external agencies and vendors, to deliver campaigns on time and on brand. This is a hands-on, multi-channel execution role suited to someone comfortable owning delivery across a wide range of marketing disciplines simultaneously.
Key Responsibilities
Brand & Hotel
Marketing
Develop and execute hotel-specific marketing
campaigns for leisure cluster hotels, ensuring alignment with brand guidelines
and each hotel's positioning.
Manage the development and execution of print
and digital advertisement assets for the cluster.
Execute guest-facing marketing collateral in
line with brand guidelines - lobby posters, TV creatives, tent cards,
experience and activity collateral, and WhatsApp creatives.
Build and execute collaterals for topical days
and occasions relevant to the hotels and their audiences.
Digital Marketing
& Website Management
Own website updates and content development for
leisure cluster properties, ensuring accuracy, freshness and brand alignment.
Conduct regular website audits to identify
content gaps, inconsistencies or issues requiring correction.
Develop and maintain website FAQ content.
Drive SEO implementation and optimisation
through structured content development.
Develop blogs and web stories that support
brand storytelling and organic visibility.
Own content development and updates for
property Wikipedia pages.
CRM & Direct
Marketing
Create EDMs (electronic direct mailers) for
leisure cluster properties, in coordination with the Brand and CRM team.
Manage deployment of EDMs, ensuring accurate
targeting, timing and sequencing.
Social Media
Contribute to social media strategy and content
pillar development for leisure cluster properties.
Oversee creative development and review copy
for social content, ensuring consistency with brand voice.
Manage publishing and execution of social media
campaigns.
Track and report on social media performance,
feeding insights back into content and campaign planning.
Integrated Campaign Management
Plan and execute F&B pop-up campaigns
across all relevant marketing channels.
Manage award announcement campaigns end-to-end.
Develop and execute seasonal and experiential
campaigns for leisure cluster properties.
Ensure cross-channel integration of campaigns
across website, EDM, social media, WhatsApp and on-property collateral.
Performance Marketing Support
Coordinate creative development for paid media
campaigns.
Support content creation for digital
advertising.
Coordinate landing page and campaign content
requirements with the performance marketing team & agency.
Sales Enablement
Develop and update wedding brochures for
leisure cluster properties.
Develop and update MICE brochures.
Maintain and update hotel fact books.
Develop and update other sales collateral as
required by the Sales team.
Brand Content & Asset Development
Plan photography and videography requirements
for leisure cluster properties.
Coordinate and execute photo and video shoots,
ensuring output aligns with brand guidelines.
Manage the resulting asset library, ensuring
assets are organised, tagged and accessible for internal and agency use.
Develop long-form brand storytelling assets
that support the broader brand narrative.
Reporting & Marketing Governance
Prepare regular marketing performance reports
across channels and campaigns for the leisure cluster.
Build campaign review decks summarising
activity, results and learnings.
Conduct marketing effectiveness analysis to
inform future planning.
Coordinate across functions - Digital, CRM,
Creative, Performance Marketing, Sales and property teams - to ensure aligned,
timely execution.
Maintain project management and execution
tracking across all live campaigns and deliverables.
Candidate Profile
Experience and Background
4 to 7 years of experience in marketing
execution, with exposure to hospitality, trav

Experience
4 - 7 Years

Employment type
Executive

Work arrangement
No