Area Sales Manager - GT - Personal Care - Kanpur/Agra/Barielly

Company Description Akava Luxury is a premium manufacturing company specializing in high-quality fashion accessories in vegan and genuine leather, including belts, wallets, bags, and other small leather goods for diverse customer segments. The organization combines contemporary design with traditional craftsmanship, delivering products that balance sophistication, functionality, and durability. With a state-of-the-art manufacturing facility and rigorous quality control, Akava Luxury focuses on precision and consistency in production. The company also offers customization options for clients seeking exclusive, personalized accessories. Committed to sustainability and responsible sourcing, Akava Luxury appeals to customers who value both style and substance.
Role Description The Area Sales Manager – GT – Personal Care – Kanpur/Agra/Bareilly is a full-time, on-site role based in Kanpur. This role is responsible for driving general trade (GT) sales for personal care products across the Kanpur, Agra, and Bareilly territories, including planning and executing route coverage, meeting sales targets, and expanding distribution. The Area Sales Manager will manage and motivate a team of sales representatives and distributors, monitor performance, and ensure effective in-store merchandising and visibility. Daily activities include market visits, retailer engagement, demand generation, tracking stock levels, and coordinating trade promotions and schemes. The role also involves analyzing market data, identifying growth opportunities, maintaining strong relationships with channel partners, and ensuring compliance with company policies and reporting requirements.
Qualifications
Proven experience in FMCG/general trade sales, preferably in personal care or related consumer goods, with strong territory management skills.
Demonstrated ability in channel management, distributor handling, and retailer relationship-building across multiple locations.
Strong skills in sales planning, target achievement, and performance tracking using sales data and market insights.
Effective communication, negotiation, and presentation skills to influence stakeholders and support brand visibility.
Team leadership capabilities, including coaching, motivating, and developing field sales teams.
Comfort with on-ground market work, frequent travel within Kanpur, Agra, and Bareilly, and working with diverse trade partners.
Basic proficiency with MS Office or similar tools for reporting, forecasting, and data analysis.
Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
Understanding of modern and traditional trade dynamics, competitor activity, and local market consumer behavior.
High level of integrity, accountability, and results-oriented mindset, with the ability to work independently under deadlines.

Work arrangement
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