Marketing Manager (BTL) - Trade Marketing (Canyon)

With over 2,900 employees in 34+ offices globally, ASBIS is a leading global value-added distributor, OEM and solutions provider. With over 36 years of experience, we connect leading technology brands with markets across EMEA.
We are proud to be among the companies certified by Great Place to Work®, the global authority on workplace culture. We believe our people are our greatest asset and invest in creating an environment that supports professional growth, collaboration and long-term success.
Whatever your area of expertise and specialization, you will find a range of career opportunities at ASBIS.
About the position:
We are looking for a Marketing Manager (BTL) – Trade Marketing to drive sell-out and strengthen Canyon brand visibility across EMEA. The role focuses on planning and executing trade marketing activities, retail promotions, point-of-sale (POS) initiatives and channel activations in close collaboration with sales teams, distributors, retailers and marketplaces.
The successful candidate will combine hands-on trade marketing execution with commercial analysis, budget management and coordination across multiple markets.
Responsibilities:
Plan and execute the BTL and trade marketing calendar across EMEA in line with marketing and commercial objectives.
Develop and coordinate retail promotions, channel activations and in-store and online visibility campaigns with sales teams and business partners.
Manage POS materials, merchandising, displays and localized marketing assets, ensuring timely delivery and implementation.
Manage trade marketing budgets and Market Development Funds (MDF), monitor spending and coordinate budget reconciliation and supplier documentation.
Measure campaign effectiveness through sell-out growth, product rotation, conversion and return on investment (ROI), recommending improvements based on results.
Collaborate with Marketing Communications and Digital teams to ensure consistent brand messaging across campaigns and trade activities.
Monitor competitor promotions, retail visibility and pricing perception, providing insights to support commercial planning.
Coordinate external agencies, field marketing specialists and partners to ensure effective execution across markets.
Required experience and skills:
Proven experience in trade marketing, BTL marketing or retail marketing, preferably within consumer electronics, consumer accessories, FMCG or retail.
Hands-on experience planning and executing retail promotions, POS initiatives, merchandising and channel activations.
Experience coordinating marketing activities across multiple countries, markets or retail partners.
Strong commercial understanding and experience measuring campaign performance through sell-out, product rotation, conversion or ROI.
Experience managing trade marketing budgets, MDF allocation, spending and supplier documentation.
Experience working with sales teams, distributors, retailers, marketplaces and external agencies.
Strong analytical skills and the ability to translate campaign results and competitor insights into actionable improvements.
Excellent project management, communication and stakeholder coordination skills.
Ability to work across diverse EMEA markets and coordinate multiple activities and deadlines simultaneously.
We offer:
Opportunity to work for a financially strong, fast-growing multinational company.
Constant interaction with global teams of professionals 🎯
International career opportunities 🚀
Access to continuous professional development, training, certification programs, events and team buildings.
Competitive salary package and motivation scheme.
Life events' gifts, corporate presents and awards, and years-of-service bonuses 🎁
Special prices for Company products.
We are on a mission to bring technology to everyone and are looking for new colleagues. Are you the one? Apply now.
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Work arrangement
Yes