Media Planner

WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.
We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.
YOUR ROLE:
We’re hiring a cross-channel Media Planner to manage day-to-day planning responsibilities. The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance.
A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator [both oral and written], they are comfortable in a fast-paced industry and handling multiple projects.
(Please note this role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home)
Reliable, ethical & operates in the best interest of Crossmedia & clients
The Planner maintains and grows a foundational knowledge of both online and offline media channels
Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
Manages weekly status calls and serves as the main point of contact with clients
Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
Monitors the pulse on changing media and client trends
Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation.
Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously
The first ‘gatekeeper’ and reviewer for Assistant’s work.
Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.
Fully comprehends client business objectives and the role media is meant to play in accomplishing them
Proactively encourages media + creative integration through cross-agency presentations and timelines
Focuses on a quality product, adhering to Crossmedia’s high standards
Develops holistic, strategic media plans in partnership with Supervisors and Directors
Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments.
Successfully interrogates tactical plan details to ensure strategy pull through
Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
Encourages thinking outside of the box,
Develops strategic media POVs for clients
Personal efforts generate satisfaction – clients, team, company
Participates in training programs to enhance their professional growth.
Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth.
Displays a high level of personal dedication and motivation.
Positively contributes to our culture.
Troubleshoots team issues and concerns.
Builds esprit de corps through strong team communication.
REQUIREMENTS:
Bachelor’s Degree
2-3 + years of experience in media planning at an ad agency