Senior Meta Ads Specialist – Men's Fitness Coaching | Qualified Client Acquisition

COMPANY DESCRIPTION
WalkerFitMuscle is an established online fitness coaching company specializing in helping men over 40, particularly men over 50, build muscle, lose body fat, and improve their overall health through personalized training, nutrition, and accountability.
Founded by fitness coach Gary Walker, with over 30 years of coaching experience, the company provides premium coaching programs designed to help men achieve sustainable, long-term results.
ROLE DESCRIPTION
We are seeking a highly experienced Meta Ads Specialist to develop, manage, and optimize Facebook and Instagram advertising campaigns focused on attracting highly qualified prospects who convert into paying coaching clients.
Our biggest challenge is not generating leads. It's generating the RIGHT leads.
We have previously worked with advertising agencies that generated substantial lead volume but failed to consistently attract individuals who were genuinely interested in professional coaching, financially qualified, and ready to make a commitment.
We are not looking for someone whose primary focus is generating inexpensive leads or filling a calendar with unqualified appointments.
We need a specialist who understands how to reach men over 40 and 50 who recognize the need for professional guidance, value personalized coaching, and have the financial ability to invest in their health.
The ideal candidate will have demonstrated success marketing premium fitness coaching programs and understand how to use advertising, messaging, landing pages, and qualification processes to attract the right prospects.
This is a remote contract opportunity with the potential to develop into a long-term working relationship.
KEY RESPONSIBILITIES
Develop, launch, manage, and optimize Facebook and Instagram advertising campaigns.
Identify and attract qualified prospects for premium men's fitness coaching programs.
Conduct audience research and develop effective messaging for men over 40 and 50.
Create and test advertising hooks, copy, creative concepts, and campaign strategies.
Improve lead quality through effective advertising and funnel qualification.
Evaluate and optimize landing pages, application forms, and appointment-booking funnels.
Implement and manage accurate conversion tracking, including Meta Pixel, Conversions API, and CRM integrations.
Monitor and report on qualified lead costs, qualified appointments, client acquisition costs, and actual revenue generated.
Continuously test and refine campaigns based on measurable business results.
Work directly with the founder to develop and improve client acquisition strategies.
REQUIRED QUALIFICATIONS
Proven experience successfully managing Meta advertising campaigns for online fitness coaching businesses or closely related premium coaching services.
Demonstrated ability to generate qualified prospects who convert into paying customers.
Strong understanding of direct-response marketing, lead qualification, conversion optimization, and sales funnels.
Advanced proficiency in Meta Ads Manager, campaign structure, budgeting, testing, and optimization.
Experience with Meta Pixel, Conversions API, analytics platforms, and CRM integrations.
Ability to analyze campaign performance beyond basic metrics such as impressions, clicks, and cost per lead.
Strong understanding of advertising creative, messaging, audience research, and A/B testing.
Excellent communication skills and ability to work independently.
STRONGLY PREFERRED
Previous success advertising fitness coaching programs specifically for men over 40 or 50.
Experience marketing premium, high-ticket fitness or coaching services.
Experience attracting established professionals, executives, business owners, and other financially qualified prospects.
PROOF OF PERFORMANCE REQUIRED
We are seeking an experienced professional with verifiable results.
Applicants must be prepared to provide:
At least two relevant case studies showing successful Meta advertising campaigns, preferably for online fitness coaching businesses.
Actual business results, including advertising spend, qualified leads, paying customers acquired, customer acquisition costs, and revenue generated where available.
Examples of strategies used to improve lead quality and reduce unqualified appointments.
At least two professional references from previous clients.
A brief explanation of how they would approach attracting qualified men over 50 for a premium online fitness coaching program.
Confidential client information may be redacted.
COMPENSATION AND OPPORTUNITY
This is a remote, contract-based opportunity.
Compensation will be determined based on experience, demonstrated results, and scope of work.
We prefer to begin with a defined initial engagement, establish clear performance expectations, and expand the relationship based on results.
HOW TO APPLY
Please submit your resume or LinkedIn profile, relevant case studies, professional references, and a brief explanation of your experience acquiring paying customers for premium fitness coaching programs.
We are not looking for someone who simply generates leads. We are looking for someone who knows how to attract the right prospects and turn advertising investments into profitable client acquisition.

Work arrangement
Yes