Growth & Performance Marketing Manager

About Eevagga
Eevagga is a fast-growing, premium birthday celebration brand based in Bangalore. We provide end-to-end birthday planning and execution, combining creative experiences with professional processes, technology, and reliable service delivery.
We are building a technology-enabled celebration brand where creativity drives demand, data drives decisions, and systems enable scale.
We are looking for a Growth & Performance Marketing Manager who can take ownership of our digital growth engine, optimize marketing investments, and build a measurable, scalable customer acquisition system.
Key Responsibilities1. Performance Marketing & Customer Acquisition
Own and manage paid advertising campaigns across Meta (Facebook and Instagram) and Google.
Plan, launch, optimize, and scale campaigns to generate high-quality enquiries.
Manage marketing budgets with a focus on lead quality, acquisition cost, conversion rates, and return on investment.
Implement audience segmentation, retargeting, remarketing, and creative testing strategies.
Identify opportunities to improve lead generation efficiency and reduce customer acquisition costs.
Continuously experiment with new advertising formats, platforms, and acquisition channels.
2. Creative & Content Performance Analytics
Evaluate which advertisements, creatives, reels, videos, themes, and campaigns generate the best business results.
Analyze performance across impressions, engagement, CTR, CPL, qualified leads, bookings, and revenue.
Work closely with the creative and content teams to develop performance-driven campaigns.
Identify winning content formats and provide actionable briefs for future creative production.
Run structured A/B testing for campaign messaging, hooks, visuals, audiences, and landing pages.
Track creative fatigue and proactively refresh underperforming campaigns.
The objective is not merely to identify viral content, but to understand which content actually converts into paying customers.
3. CRM Management & Marketing Automation
Work extensively with CRM platforms such as LeadSquared or equivalent systems.
Understand and manage the complete lead journey, from enquiry generation to lead assignment, qualification, follow-up, and booking.
Build, maintain, and troubleshoot integrations using Make.com, Zapier, webhooks, and APIs.
Ensure leads from Meta, Google, website forms, and other channels are accurately captured in the CRM.
Implement tracking, tagging, lead-source attribution, and automated workflows.
Identify and resolve lead leakage, duplicate enquiries, delayed assignments, and integration failures.
Coordinate with sales and operations teams to improve marketing-to-sales handoffs.
Support integrations involving WhatsApp automation and cloud telephony platforms.
4. Funnel Optimization & Revenue Growth
Track the complete customer acquisition funnel:
Ad Spend → Leads → Qualified Leads → Consultations → Costing → Bookings → Realized Revenue
Measure channel-wise and campaign-wise conversion rates.
Identify bottlenecks in the funnel and recommend corrective actions.
Work closely with the sales team to understand lead quality and conversion performance.
Optimize campaigns based on actual bookings and revenue, rather than lead volume alone.
Build retargeting strategies for warm leads and customers who have not converted.
Develop experiments to improve enquiry-to-booking conversion.
5. Analytics, Dashboards & Reporting
Build and maintain dashboards using Google Sheets, Looker Studio, or similar analytics platforms.
Integrate marketing performance data with CRM and sales data wherever technically feasible.
Provide daily, weekly, and monthly performance reports.
Track key metrics including:
Advertising spend and cost per lead (CPL)
Cost per qualified lead (CPQL)
Customer acquisition cost (CAC)
Return on ad spend (ROAS)
Lead-to-booking conversion
Campaign and creative-level performance
Booked revenue attributable to marketing
Marketing contribution to business growth
Present clear insights, recommendations, and optimization plans to the leadership team.
6. Growth Experiments & Strategic Initiatives
Identify opportunities for growth through SEO, landing pages, WhatsApp campaigns, remarketing, referral programs, and other acquisition channels.
Experiment with city-specific, occasion-specific, and customer-segment-specific campaigns.
Research competitors, evolving customer preferences, and emerging digital marketing trends.
Improve the efficiency of marketing processes through automation and technology.
Work with the founder to develop scalable acquisition strategies as Eevagga grows.
Required Skills
Must-have:
Strong hands-on experience managing Meta Ads Manager and Google Ads.
Demonstrated ability to generate and optimize qualified leads for a service business.
Working knowledge of LeadSquared, HubSpot, Zoho, or similar CRM systems.
Hands-on experience with Make.com, Zapier, webhooks, or similar integration platforms.
Strong understanding of GA4, Google Tag Manager, Meta Pixel, Conversions API, and conversion tracking.
Proficiency in Excel/Google Sheets, marketing analytics, and reporting.
Ability to analyze creative performance and translate data into actionable content recommendations.
Understanding of marketing attribution, sales funnels, and revenue-based campaign optimization.
Strong troubleshooting abilities and analytical thinking.
Good to have:
Experience with WhatsApp Business API platforms such as Gallabox.
Familiarity with cloud telephony solutions such as Exotel.
Experience with Looker Studio and automated reporting dashboards.
Familiarity with APIs, JSON, and basic technical integrations.
Experience marketing premium services, events, hospitality, lifestyle, or other high-consideration consumer offerings.
What Success Looks Like
The person in this role will be responsible for:
Generating a consistent pipeline of qualified enquiries.
Improving advertising efficiency and customer acquisition economics.
Establishing accurate tracking from campaign to booking and revenue.
Identifying the highest-converting content, creatives, and customer segments.
Building reliable CRM and marketing automation workflows.
Reducing marketing-related lead leakage and improving funnel performance.
Helping Eevagga scale revenue sustainably.
Who Should Apply?
We are looking for someone who is analytical, commercially driven, technically capable, and execution-oriented.
You should be comfortable switching between Ads Manager, LeadSquared, Make.com, dashboards, and creative performance reports.
This is not a role for someone who only boosts posts, generates reports, or manages advertising budgets.
We want someone who understands that successful marketing is measured by qualified customers acquired, revenue generated, and profitability improved.

Work arrangement
Hybrid