Landing Page & CRO Developer

🚀 WE'RE HIRING | LANDING PAGE & CRO DEVELOPER
Build Landing Pages That Drive Conversions, Not Just Traffic.
At Advaita Digital Advertising (OPC) Pvt. Ltd., we believe successful performance advertising doesn't end with a click. The real impact happens when paid traffic converts into qualified leads, customer enquiries and measurable business outcomes.
We are looking for a skilled, analytical and performance-driven Landing Page & Conversion Rate Optimization (CRO) Developer to join our Performance Advertising Team.
This role goes beyond traditional website development. You will be responsible for creating high-converting post-click experiences, optimizing conversion funnels and improving the effectiveness of advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads and other paid-media platforms.
📍 Position Details
Job Title: Landing Page & CRO Developer
Department: Performance Advertising
Experience: 2–4 Years
Location: East Marredpally, Secunderabad, Hyderabad
Employment Type: Full-Time | Work From Office
Working Days: Monday–Saturday
Office Timings: 10:00 AM – 7:00 PM
Compensation: Based on experience and technical expertise
🎯 Role Objective
To develop, manage and continuously optimize performance-focused landing pages that improve advertising traffic conversion, lead quality, campaign measurement and customer acquisition efficiency.
The ideal candidate should understand how landing-page experiences influence key advertising metrics such as:
Landing Page Conversion Rate (CVR)
Cost Per Lead (CPL)
Cost Per Qualified Lead (CPQL)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Lead-to-Customer Conversion Rate
Post-Click User Engagement
You will work closely with our Performance Advertising, Creative and Analytics Teams to transform advertising traffic into measurable business opportunities.
💻 Key Roles & Responsibilities
1. Performance Advertising Landing Page Development
Design and develop conversion-focused landing pages for Google Ads, Meta Ads, LinkedIn Ads and other paid advertising campaigns.
Build dedicated landing pages based on campaign objectives, audience segments, keywords and advertising messages.
Develop responsive, mobile-first pages using WordPress, Elementor, Webflow, HTML, CSS and JavaScript.
Create lead-generation funnels, appointment-booking pages, enquiry forms, WhatsApp CTAs and click-to-call experiences.
Ensure strong message consistency between advertising creatives, search intent and landing-page content.
Build reusable landing-page templates for multiple client industries.
2. Conversion Rate Optimization (CRO)
Analyze visitor behavior, landing-page performance and conversion funnel drop-offs.
Identify opportunities to improve landing-page conversion rates and qualified lead generation.
Optimize page layouts, headlines, value propositions, CTA placements, forms and trust-building elements.
Plan and execute A/B testing and controlled conversion experiments.
Use Microsoft Clarity, Hotjar or similar tools for heatmap and user-session analysis.
Recommend data-backed improvements to enhance campaign efficiency.
Evaluate CRO performance based on both conversion volume and lead quality.
3. Conversion Tracking & Marketing Analytics
Implement Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Configure Google Ads conversion tracking, Meta Pixel and LinkedIn Insight Tag.
Track form submissions, WhatsApp clicks, phone enquiries, appointment bookings and other campaign-specific events.
Implement UTM parameters and campaign attribution tracking.
Configure thank-you pages and event-based conversion measurement.
Validate conversion tracking accuracy and troubleshoot technical issues.
Support reliable reporting and paid-media optimization through accurate conversion data.
4. CRM Integration & Lead Funnel Automation
Integrate landing-page forms with Zoho CRM, Bigin and other lead-management systems.
Configure lead routing, automated notifications and CRM workflows.
Implement API, webhook, Zapier and Make integrations where required.
Capture campaign attribution information alongside lead details.
Ensure seamless lead transfer between advertising landing pages and CRM platforms.
Identify and resolve missing, duplicate or incorrectly attributed lead records.
5. Landing Page Speed & Technical Performance
Optimize Core Web Vitals and page-loading performance.
Improve mobile usability, accessibility and cross-browser compatibility.
Optimize page assets, images, scripts and overall front-end performance.
Diagnose technical issues that affect campaign traffic or conversion performance.
Perform pre-launch testing and ongoing landing-page maintenance.
6. Cross-Functional Performance Advertising Collaboration
Coordinate with Performance Advertising Managers to understand campaign objectives and conversion goals.
Collaborate with designers and copywriters to deliver persuasive landing-page experiences.
Support campaign launches with timely landing-page development and tracking validation.
Provide insights into landing-page performance, visitor behavior and conversion opportunities.
Document CRO experiments, technical changes and optimization outcomes.
🛠️ Required Technical Skills
Web Development: WordPress, Elementor, HTML5, CSS3, JavaScript, responsive web development.
Landing Page Platforms: Webflow, WordPress and familiarity with Unbounce or similar tools.
Analytics & Tracking: GA4, GTM, Google Ads Conversion Tracking, Meta Pixel and LinkedIn Insight Tag.
Conversion Optimization: A/B Testing, Microsoft Clarity, Heatmaps, Funnel Analysis and UI/UX Optimization.
CRM & Automation: Zoho CRM, Bigin, Zapier, Make, APIs and Webhooks.
Performance Optimization: PageSpeed Insights, Lighthouse and Core Web Vitals.
⭐ Preferred Candidate Profile
2–4 years of relevant experience in landing-page or front-end web development.
Previous experience supporting performance marketing or digital advertising campaigns.
Strong understanding of lead-generation funnels and conversion-focused design.
Working knowledge of paid-media conversion measurement.
Ability to independently manage multiple landing-page projects.
Strong analytical thinking and problem-solving abilities.
A portfolio demonstrating responsive landing pages and practical development expertise.
Experience implementing and analyzing CRO experiments will be an advantage.
📊 What Success Looks Like
At Advaita Ads, we believe a developer's contribution should be measured by more than the number of pages published.
We value professionals who can:
✅ Deliver campaign-ready landing pages within agreed timelines.
✅ Improve user experience and mobile conversion journeys.
✅ Identify and resolve technical conversion barriers.
✅ Ensure accurate tracking and reliable CRM lead capture.
✅ Conduct meaningful optimization experiments.
✅ Contribute to better lead quality and more efficient customer acquisition.
💡 Why Join Advaita Ads?
Join a performance-focused advertising agency with 10+ years of digital advertising expertise.
Work with advertising specialists on client campaigns across healthcare, real estate, education, B2B, retail and other industries.
Gain practical exposure to conversion optimization, advanced analytics, marketing automation and modern performance advertising technologies.
Be part of a team that focuses on measurable outcomes, continuous experimentation and data-driven growth.
📩 HOW TO APPLY
Interested candidates can share their updated resume and landing-page portfolio.
Email: srikanth@advaitaads.com
Contact: +91 86889 98009
Website: www.advaitaads.com
Email Subject: Application – Landing Page & CRO Developer
A Question for Developers:
If a landing page receives 1,000 paid visitors but generates only 15 enquiries, how would you identify the problem and improve its conversion performance?
If you enjoy solving problems like this using development, analytics, experimentation and user-behavior insights, we'd like to hear from you.
ADVAITA ADS
Turn Clicks into Conversions.
#Hiring #LandingPageDeveloper #CRODeveloper #PerformanceMarketingJobs #ConversionRateOptimization #WordPressDeveloper #WebDeveloper #DigitalAdvertising #HyderabadJobs #SecunderabadJobs #AdvaitaAds

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