Social Media Manager

Company: Hebbevu Farms
Position: Social Media Manager
Experience: 3–7 Years
Education: Any Degree
Employment Type: Full-Time
Department: Marketing
Key Responsibilities
Develop and execute the overall social media strategy.
Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube and other relevant channels.
Create and maintain monthly social media content calendars.
Plan content for reels, videos, stories, carousels, static posts and campaigns.
Build engaging content around products, farms, customers, people and brand stories.
Coordinate with designers, photographers, videographers and agencies for content creation.
Ensure consistency in brand tone, messaging and visual identity.
Drive organic follower growth, reach, engagement and brand awareness.
Monitor comments, messages, mentions and customer interactions.
Build and manage an active online community.
Identify and manage influencer and creator collaborations.
Plan social media campaigns for product launches, festivals, offers and events.
Coordinate with performance marketing teams for paid social campaigns.
Track competitors, industry trends and emerging social media formats.
Identify trending topics and relevant real-time marketing opportunities.
Monitor brand sentiment and online reputation.
Analyse social media performance and prepare weekly/monthly reports.
Track reach, impressions, engagement, follower growth, video views, website traffic and conversions.
Recommend improvements based on social media analytics and campaign performance.
Coordinate with Marketing, Sales, E-commerce, Customer Service and Operations teams.
Manage social media budgets and agency/vendor coordination where required.
Required Skills
Social Media Strategy
Content Planning
Content Writing & Copywriting
Instagram & Facebook Marketing
LinkedIn & YouTube Management
Reels and Short-form Video Strategy
Influencer Marketing
Community Management
Campaign Management
Social Media Analytics
Meta Business Suite
Basic understanding of Meta Ads
Canva / Creative Coordination
Google Analytics
Trend Analysis
Strong communication and coordination skills
Creative thinking and storytelling ability
Data-driven decision making
Preferred Candidate Profile
3–7 years of relevant social media / digital marketing experience.
Experience independently managing brand social media accounts.
Strong understanding of social media trends and algorithms.
Experience working with agriculture, FMCG, D2C will be an advantage.
Strong portfolio of social media campaigns and content preferred.
Ability to manage multiple campaigns and deadlines simultaneously.

Work arrangement
No