Graphic Designer

Company Description Namma Veedu Vasanta Bhavan (VB World) is a hospitality company headquartered on Arcot Road in Vadapalani, Chennai, Tamil Nadu, India. The company is known for offering South Indian vegetarian cuisine in a family-friendly dining environment. With multiple outlets and a strong local presence, it focuses on consistent quality, customer satisfaction, and traditional flavors. Team members work in a fast-paced, service-oriented setting with opportunities to contribute to the brand’s visual identity and customer experience.
Role Description This is a full-time, on-site Graphic Designer role based in Chennai. The Graphic Designer will create visual assets for menus, in-store branding, promotional campaigns, social media, and other marketing materials. Daily tasks include developing design concepts, preparing layouts, selecting typography, and ensuring brand consistency across print and digital channels. The role involves collaborating closely with marketing, operations, and management teams to translate business goals into clear, appealing designs. The Graphic Designer will also refine existing materials, manage design files, and support timely delivery of creative content for ongoing promotions and events.
Graphic Designer
Department: Brand & Marketing
Industry: Food & Beverage / Hospitality
Location: Chennai
Experience: 2–5 Years
Employment Type: Full-Time
Reports To: Senior Brand Marketing Manager / Brand Head
About the Role
We are looking for a creative and detail-oriented Graphic Designer to join our Brand & Marketing team. The ideal candidate should have a strong understanding of visual communication, branding, social media, digital marketing, and the F&B industry.
The candidate should be comfortable using AI-powered creative tools to improve speed, ideation, content quality and production efficiency while maintaining strong design fundamentals and brand consistency.
Key Responsibilities
Creative & Design
- Create high-quality designs for social media, digital campaigns, advertisements, menus, posters, standees, brochures and marketing collaterals.
- Develop creative concepts for restaurant launches, campaigns, festivals, offers and new product launches.
- Design engaging Instagram posts, Reels covers, Stories, thumbnails and other digital assets.
- Create visual concepts that communicate the brand's personality and positioning.
- Maintain consistency across all brand touchpoints.
AI-Powered Design & Content
- Use AI tools for creative ideation, image generation, concept development, background generation, image enhancement and visual experimentation.
- Use tools such as Adobe Firefly, Photoshop AI/Generative Fill, Midjourney, DALL·E, Canva AI, ChatGPT and other emerging AI creative platforms.
- Develop effective prompts to generate visual concepts and creative directions.
- Use AI to accelerate repetitive design and production tasks while maintaining professional design quality.
- Explore new AI tools and workflows that can improve the Brand & Marketing team's creative output.
- Combine AI-generated assets with professional design and art direction rather than relying solely on generated content.
- Ensure AI-generated visuals remain aligned with brand guidelines and are commercially appropriate.
F&B & Marketing Creatives
- Create food-focused visual communication that makes products and dishes visually appealing.
- Work closely with the marketing, operations and culinary teams to understand campaigns and product launches.
- Develop creative assets for new outlet launches and local marketing campaigns.
- Support seasonal campaigns such as Diwali, Christmas, Pongal, Ramadan, Valentine's Day and New Year.
- Create promotional material for offers, events, collaborations and influencer campaigns.
Brand Development
- Follow established brand guidelines including typography, colours, imagery and visual language.
- Contribute ideas for evolving the brand's visual identity.
- Develop campaign mood boards, references and visual directions.
- Assist in photoshoot art direction and creative styling when required.
Required Skills
- Strong knowledge of Adobe Photoshop and Illustrator.
- Good knowledge of InDesign, Canva and/or Figma.
- Strong understanding of typography, layout, colour theory and composition.
- Excellent visual sense and attention to detail.
- Understanding of social media design and digital marketing.
- Ability to create multiple creative variations within tight deadlines.
- Strong understanding of AI-powered creative tools.
- Good communication and teamwork skills.
- Ability to work in a fast-paced F&B environment.
Preferred Skills
- Basic knowledge of motion graphics / After Effects.
- Basic video editing skills using Premiere Pro, CapCut or similar tools.
- Experience creating creatives for Instagram and other social platforms.
- Photography and food styling knowledge is an advantage.
- Experience in hospitality, restaurants, food brands, retail or consumer brands is preferred.
AI Expectations
The candidate should be a designer who knows how to use AI, not someone who depends on AI to design.
We expect the designer to:
- Experiment with new AI creative tools.
- Build efficient AI-assisted design workflows.
- Use AI for ideation, mood boards and concept exploration.
- Generate and refine visual assets using AI.
- Use AI-assisted photo editing and enhancement.
- Create multiple creative directions quickly.
- Maintain human creative judgment, brand consistency and quality control.
Key Performance Indicators
- Quality and consistency of creative output.
- Speed and efficiency of campaign execution.
- Ability to develop fresh and innovative visual concepts.
- Social-media creative performance.
- Effective adoption of AI tools and workflows.
- Timely delivery of marketing requirements.
- Consistency with brand guidelines.
Candidate Profile
We are looking for someone who is:
Creative • Curious • Fast • Detail-Oriented • AI-Savvy • Brand-Conscious • Trend-Aware
A strong portfolio demonstrating branding, social media, F&B/consumer campaigns and AI-assisted creative work will be highly preferred.This version is designed to be suitable for VB World / a multi-brand F&B marketing team. I can also make a more senior “Senior Graphic Designer / AI Creative Designer” JD with stronger responsibility for brand campaigns, AI workflows and team leadership.

Work arrangement
No