Brand Marketing Specialist

About the Company
Yubi Group is the world’s only credit operating system for financial services, building the technology backbone that connects borrowers, lenders, and investors across the credit ecosystem. Founded in 2020 by CEO Gaurav Kumar, the Group comprises YuVerse, Accumn, Spocto X, YuCollect, Yubi Wealth - subsidiaries that together deliver end-to-end AI-based solutions in lending, underwriting, collections and wealth management. Backed by leading investors including Peak XV, Insight Partners, Lightspeed, B Capital Group, Dragoneer, and TVS Capital, Yubi has facilitated over ₹3.2 lakh crore in credit and 3.5 crore transactions, serving 17,000+ enterprises and 6,200+ investors & lenders while reducing collections costs by 57%. The company is redefining transparency, compliance, and performance across India’s financial services sector.As Yubi scales across new products and business lines, we're looking for a Brand Marketing & PR Lead to help shape and protect that story at every stage.
Responsibilities
Build and own brand strategy, positioning, and architecture across Yubi's product lines and business units with the Head of Marketing, and execute it quarter on quarter through campaigns, collaborations, events, podcasts, YouTube, and award submissions, with the support of agencies.
Own PR and media relations end to end: Define the PR and media strategy and own press releases, media outreach, journalist relationships, media list management, and partner/co-marketing announcements with banks, NBFC and fintech partners.
Handle executive communications — ghostwriting for CXOs and the Founder, speeches, interview talking points, Board/investor messaging, and securing speaking and podcast opportunities for leadership.
Manage brand campaigns end to end, including launch briefs, films, and cross-functional execution.
Lead crisis and reputation management — anticipating issues, drafting holding statements, coordinating rapid response, and keeping spokespeople media-trained and ready.
Govern content and messaging across the company, ensuring brand voice, tone, and editorial standards stay consistent externally, and that every vertical follows brand guidelines internally, with sensible variation where genuinely needed.
Manage stakeholders across agencies, PR partners, legal and compliance, leadership, and cross-functional teams.
Initiate and build Yubi's analyst relations program from the ground up, starting with firms like Gartner and Forrester.
Manage budgets and vendors — PR retainers, agency contracts, and campaign budgets — with an eye on cost-efficiency.
Measure and report on brand performance: share of voice, sentiment, media coverage quality, and ROI.
Drive AI adoption within the function — building and refining AI agents (wherever required) for routine marketing workflows, and improving their output over time.
Required Skills
Brand & Campaign Strategy - brand positioning, architecture, and portfolio strategy, with hands-on experience planning and executing campaigns, launches, and events, backed by a continuous read on competitive and industry trends.
PR, Media & Executive Communications - press release writing, media pitching, and journalist relationships, with experience ghostwriting for CXOs, preparing spokespeople for media/panels/podcasts, and leading through a crisis.
Analyst Relations - exposure to, or strong interest in, building analyst relationships with firms like Gartner and Forrester. Prior experience is a plus, not mandatory — what matters is genuine excitement about building this from scratch.
Stakeholder & Budget Management - comfortable managing agencies, PR partners, legal/compliance, and cross-functional teams, along with PR and campaign budgets, with a cost-efficiency mindset.
Analytics, Tools & AI - comfortable tracking share of voice, sentiment, and campaign ROI using tools like Wizikey, with working knowledge of AI tools and LLMs (including Claude) to build and refine agents for routine marketing workflows.
Preferred Skills
Analyst Relations - prior experience building analyst relationships with firms like Gartner and Forrester (a plus, not mandatory).
Who We're Looking For
Strategic Orientation — thinks in frameworks and long-term brand equity while staying hands-on with execution, and mindful of how compliance considerations shape external narrative in a regulated business like Yubi's.
Communication & Composure — a strong storyteller, confident across audiences, calm and crisis-ready under pressure.
Ownership & Adaptability — high bias for action, takes end-to-end accountability without needing close supervision, comfortable in ambiguous environments, equally comfortable leading and being led.
AI Adoption & Growth Mindset — genuinely open to building AI into daily work, seeks feedback, iterates quickly, and keeps learning.
Why Join Yubi
We are a team that has open communication at all times, with no second-guessing. Ensuring that the workplace is safe and fun is something the marketing team strives for. Rest assured, you will be working in a team that will ensure you are growing in your career and also excited to show up at work each day.You'll shape the strategy yourself and see it through, including building Yubi's

Work arrangement
No