Responsable du marketing produit | Produc Marketing Lead

ValPay builds embedded payments for software companies. Our PayFac-as-a-Service model lets ISVs offer payments to their merchants under their own brand, while we handle underwriting, compliance, and risk. Our partners serve healthcare, legal, hospitality, professional services, and other vertical markets.
Launching a payments product is the easy part. The value is created when ISV partners go live, their merchants enroll, and transactions flow. We’re hiring a product marketing Lead whose success is measured by adoption: how quickly and how deeply partners and merchants use our products.
You’ll own positioning, launches, and lifecycle marketing across our vertical markets and across North America, Europe, and APAC. You’ll report to the CEO and work closely with product, sales, partnerships, the ISV channel team, and operations.
AI should be part of how you work. Use it to research, draft, analyze, and automate. You’re responsible for the quality of the result.
What we value
Sound judgment and attention to detail.
Measuring success by what customers do, not by what we shipped.
Taking responsibility and finishing work without being chased.
Understanding how the business makes money and caring about results.
The honesty to say when something isn’t working, including your own work.
What you’ll do
Drive partner and merchant adoption: You’ll own the adoption journey end to end: signature, integration, go-live, first transaction, merchant enrollment, and expansion. The hardest gap is between “integrated” and “actively transacting,” and you’ll be the person who finds out where partners and merchants stall and designs programs to close it. That means lifecycle campaigns, onboarding content, and activation playbooks for two audiences at once: the ISV partner and the merchants who use their software. With the ISV channel team, you’ll run co-marketing and merchant-enrollment campaigns that lift penetration within each partner’s customer base.
Measure adoption and act on it: You’ll build and maintain the adoption dashboard: activation rate, time to first transaction, attach and penetration rate, volume per merchant, feature adoption, and cohort retention. You’ll use that data to segment partners and merchants, flag at-risk accounts, and surface expansion opportunities, then take what you find to the teams who can act on it.
Own positioning and messaging: You’ll develop the positioning, value propositions, and messaging for each product and vertical, and for new verticals and markets as we enter them. A central part of this is explaining clearly how our embedded payments offering differs from horizontal PayFacs, processors, and ISOs. You’ll translate technical capabilities into the outcomes ISVs and merchants care about: revenue share, retention, cleaner reconciliation, and faster onboarding.
Run launches built around activation: You’ll lead launch plans for new products, features, verticals, and regions. Every launch gets adoption targets and a 30/60/90-day activation plan, not only awareness goals. You’ll also make sure what we’re building is communicated publicly, online and through partners. You’ll adapt messaging to regional regulatory and market conditions, and work with product, finance, risk, and support so that each launch is commercially and operationally ready before it goes out.
Equip sales, partnerships, and support: You’ll create the sales playbooks, pitch decks, battlecards, case studies, ROI calculators, and objection-handling guides that sales and partnership teams use, and equip support to explain the products as well. You’ll train teams to sell for activation, not just signature. You’ll run win/loss and churn analysis and feed what you learn back into positioning and the product.
Represent the market inside the company: You’ll track competitors, pricing, interchange, and regulatory developments, and be the voice of the market and of adoption data in product planning. When acquisitions or product consolidations happen, you’ll support portfolio and integration messaging.
What you’ll bring
At least 3 years of experience in product marketing at a B2B software, fintech, or payments company.
A track record of running launches and measuring them on adoption or usage, not only on awareness.
Experience marketing to two audiences at once, such as partners and their customers, or platforms and their users.
Working knowledge of how card payments work, or the ability to learn it quickly and explain it accurately.
Comfort with data. You can define a metric, build or spec a dashboard, and draw a conclusion from it.
Strong writing. You can turn a technical capability into a clear business case for a software company or a small-business owner.
Experience building sales enablement that teams actually used.
You can take a loosely defined goal, set your own plan, and finish it.
You use AI tools every day for research, drafting, and analysis, and you check what they produce.
Useful experience
Embedded payments, PayFac, or ISV channel experience.
Lifecycle or onboarding marketing in a partner-led business.
Marketing in healthcare, legal, hospitality, or professional services software.
Launching products in Europe or APAC.
Running win/loss or churn analysis programs.
Hands-on experience with SQL, a BI tool, or marketing automation.
Portfolio or integration messaging after an acquisition.
Who will enjoy this role
You notice when a partner has been live for two months and only a handful of their merchants have enrolled, and you want to know why. Is it the pitch, the onboarding, the partner’s own sales team, or the product?
In the same week you might rebuild a merchant onboarding email sequence, pull cohort data for the CEO, train a partnership team on a new vertical, and rewrite a battlecard after a lost deal to a horizontal processor.
The scope is wide for one person, and adoption is a harder target than launch coverage. You’ll be judged on numbers you influence but don’t fully control, which means working through partners, product, and sales to move them. Priorities will shift with the roadmap and with acquisitions.
Why this role matters
ValPay is building products and features for software partners across several verticals and regions. That work has limited impact unless partners and merchants know about it, understand it, and use it.
You’ll work directly with the CEO to decide how our products are positioned and how each launch turns into transactions. Your work affects how quickly partners go live, how many of their merchants enroll, and how much volume flows through the platform. You’ll have the authority to set the story and change it when the adoption data says so.
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ValPay conçoit des solutions de paiement intégrées pour les entreprises de logiciels. Notre modèle PayFac-as-a-Service permet aux éditeurs de logiciels (ISV) d’offrir des paiements à leurs commerçants sous leur propre marque, pendant que nous prenons en charge la souscription, la conformité et la gestion des risques. Nos partenaires servent les secteurs de la santé, du droit, de l’hôtellerie et de la restauration, des services professionnels et d’autres marchés verticaux.
Lancer un produit de paiement, c’est la partie facile. La valeur se crée lorsque les ISV partenaires sont mis en service, que leurs commerçants adhèrent et que les transactions circulent. Nous recherchons une personne responsable du marketing produit dont le succès se mesure à l’adoption : la rapidité et la profondeur avec lesquelles les partenaires et les commerçants utilisent nos produits.
Vous serez responsable du positionnement, des lancements et du marketing du cycle de vie dans l’ensemble de nos marchés verticaux, en Amérique du Nord, en Europe et en Asie-Pacifique. Vous relèverez du chef de la direction et travaillerez en étroite collaboration avec les équipes produit, ventes, partenariats, canal ISV et opérations.
L’IA devrait faire partie de votre façon de travailler. Utilisez-la pour faire de la recherche, rédiger, analyser et automatiser. Vous êtes responsable de la qualité du résultat.
Ce qui compte pour nous
Un bon jugement et le souci du détail.
Mesurer le succès à ce que font les clients, et non à ce que nous avons livré.
Prendre ses responsabilités et mener le travail à terme sans qu’on ait à faire de relances.
Comprendre comment l’entreprise génère des revenus et se soucier des résultats.
L’honnêteté de dire quand quelque chose ne fonctionne pas, y compris dans son propre travail.
Ce que vous ferez
Stimuler l’adoption par les partenaires et les commerçants : Vous serez responsable de tout le parcours d’adoption : signature, intégration technique, mise en service, première transaction, adhésion des commerçants et expansion. L’écart le plus difficile à combler se situe entre « intégré » et « en transaction active », et c’est vous qui déterminerez où les partenaires et les commerçants stagnent et qui concevrez des programmes pour combler cet écart. Cela comprend des campagnes de cycle de vie, du contenu d’accueil et d’intégration (onboarding) et des guides d’activation pour deux publics à la fois : l’ISV partenaire et les commerçants qui utilisent son logiciel. Avec l’équipe du canal ISV, vous mènerez des campagnes de comarketing et d’adhésion des commerçants qui augmentent le taux de pénétration au sein de la clientèle de chaque

Work arrangement
No