Digital Marketing Associate

In this role, you will be a part of the Digital Marketing team at and will be responsible for running B2C digital marketing campaigns along with building B2B funnels.
Here's the nitty-gritty:
• Plan, coordinate and execute digital marketing campaigns across multiple channels to cater to both B2C and B2B audiences- Specific audiences include:
o Patients – participants in clinical trials.
o Potential clients – pharmaceutical companies, clinical research organisations (CROs), and research sites.
• Create, manage, and optimize ad campaigns on Google, Meta, and other platforms to engage patients and drive participation in clinical research.
• Own full-funnel digital marketing strategy and execution from concept to launch, including copywriting,
creative briefing, A/B testing, and performance reporting.
• Monitor and analyze all conversion tracking platforms including Google Tag Manager, GA4, Meta Pixel,
offline conversions, and other tools as needed.
• Assist in creating and executing email marketing campaigns, including designing templates, segmenting lists, tracking performance, and developing drip campaigns to nurture leads and convert prospects.
• Monitor and manage presence on review sites such as G2, Clutch, and other platforms specific to the
pharma/health industry to ensure a positive brand reputation and effectively address customer feedback.
• Research to understand market trends, customer preferences, and competitor activities to inform
marketing strategies.
• Create and curate engaging content for digital platforms, including social media posts, blog articles, email newsletters, and website updates.
• Monitor and analyze campaign performance metrics, generate reports, and provide actionable insights to optimize marketing strategies.
• Work closely with the marketing team and other departments to ensure cohesive and effective marketing initiatives.
For Digital Marketing Associates
• You have a bachelor’s degree in marketing, Communications, Business, or a related field.
• You have 3+ years of experience in performance marketing.
• You have an excellent understanding of digital marketing concepts and best practices.
• You have proficiency with digital marketing platforms (e.g. Google Ads, Meta Ads, LinkedIn Ads).
• You have extensive experience setting-up and managing conversion tracking tools (e.g Pixel, GA4, GTM).
• You have a proven ability to generate creative ideas and solutions in a digital marketing role.
• You have a copy writing skill that differentiates your campaigns from everyone else.
• (Bonus points) You have experience with digital marketing in healthcare-related fields.
• (Bonus points) You have experience managing over $100K/month in Advertising budgets.
• (Bonus points) You have related certifications such as (Google Ads Certification, Google Analytics Certification, Meta Certification, or CRM platform certification).
• (Bonus points) You have agency experience in performance marketing.
• (Bonus points) You have experience with SEO and growth marketing.
• (Bonus points) You are familiar with digital marketing regulations and compliance issues, such as GDPR, CCPA, and CAN-SPAM.

Work arrangement
Yes