Vice President of Product Strategy

Position Overview
The Vice President of Product Strategy is responsible for developing and guiding the company’s product strategy, portfolio priorities, and long-term product planning.
This role works closely with senior leadership and teams across product, technology, marketing, sales, operations, finance, and customer functions to evaluate market opportunities, define product priorities, and align product development with broader business objectives.
The Vice President will oversee strategic product planning, market analysis, portfolio development, product performance, and cross-functional initiatives designed to strengthen the company’s product capabilities and long-term business performance.
Key Responsibilities
Develop and execute product strategies aligned with the company’s overall business objectives.
Establish product portfolio priorities, strategic objectives, roadmaps, and development plans.
Analyze market trends, customer needs, competitive activity, and emerging opportunities to inform product decisions.
Evaluate existing products and identify opportunities for enhancement, expansion, repositioning, or optimization.
Work closely with product, technology, sales, marketing, operations, finance, and customer teams to coordinate product strategy and execution.
Develop business cases and financial analyses to evaluate new product opportunities and strategic investments.
Establish frameworks for product prioritization, resource allocation, performance measurement, and portfolio management.
Monitor product performance using customer, market, operational, and financial data.
Identify opportunities to improve product adoption, customer value, market positioning, and commercial performance.
Lead strategic product initiatives involving multiple departments and business functions.
Support product planning throughout the product lifecycle, from market assessment and concept development through launch, optimization, and ongoing management.
Establish product performance metrics and reporting mechanisms for senior management.
Evaluate potential partnerships, technology opportunities, and external resources that may support product development and business objectives.
Coordinate with commercial teams to ensure product strategy is aligned with customer needs and market opportunities.
Support pricing, packaging, positioning, and go-to-market planning where appropriate.
Identify product-related operational, market, and execution risks and develop practical solutions.
Provide strategic recommendations to senior leadership regarding product portfolio priorities and investment decisions.
Lead and develop product strategy teams and support strong collaboration across product-related functions.
Provide regular updates to senior management regarding product strategy, portfolio performance, market developments, and strategic initiatives.
Qualifications
Bachelor’s degree or higher in business administration, product management, marketing, economics, technology, engineering, or a related field.
15+ years of experience in product strategy, product management, business strategy, technology, or a related discipline.
Significant experience developing product strategies and managing complex product portfolios.
Strong understanding of market analysis, customer needs, product planning, competitive positioning, and business strategy.
Strong analytical and financial modeling skills with the ability to evaluate product opportunities and business cases.
Demonstrated ability to translate market and customer insights into product priorities and strategic plans.
Excellent communication, presentation, stakeholder management, and negotiation skills.
Strong cross-functional leadership and project management capabilities.
Ability to work effectively with senior leadership and teams across product, technology, sales, marketing, finance, and operations.
Strong business judgment and understanding of commercial and operational considerations.
Ability to manage multiple strategic priorities in a changing business environment.
Experience with product analytics, customer research, CRM platforms, business intelligence tools, or product management systems is preferred.
Key Performance Indicators
Achievement of product strategy and portfolio objectives
Product portfolio performance and business contribution
Progress against strategic product roadmaps
Successful development and launch of priority products
Product adoption and customer engagement
Revenue and profitability contribution from product initiatives
Effectiveness of product prioritization and resource allocation
Quality and timeliness of market and product analysis
Improvement in product competitiveness and market positioning
Customer feedback and product satisfaction
Effectiveness of cross-functional product execution
Successful implementation of product improvement initiatives
Quality of product performance reporting
Contribution of product strategy to long-term business performance

Work arrangement
Yes