Regional Sales Director – Northern Europe (SaaS/Telematics)

Regional Sales Director – Northern Europe
Territory: Northern Europe
Compensation: Highly Competitive Base Salary + Uncapped Commission + Equity Opportunity
Location: Northern Europe | Candidates must be based in the UK with the ability to travel extensively.
This is an opportunity to join an established global technology organization providing innovative fleet safety, telematics, and driver performance solutions to commercial fleets worldwide. The company has a strong international customer base, an established market presence, and significant opportunity to expand its footprint across Northern Europe.
The organization is investing in continued growth and is seeking a highly entrepreneurial sales professional to build net-new business across the region through both direct enterprise sales and strategic channel development.
The Role
The Regional Sales Director will serve as an individual contributor responsible for driving net-new revenue throughout Northern Europe. This role will combine direct enterprise selling with the development and management of reseller, distributor, and strategic channel relationships.
The ideal candidate will be a true sales hunter who is comfortable creating opportunities from the ground up, managing complex enterprise sales cycles, personally closing new logos, and building a partner ecosystem to expand market coverage.
The role reports directly to the Chief Revenue Officer and offers significant autonomy in developing the regional sales strategy and go-to-market approach.
Responsibilities include:
Develop and execute a strategic territory plan focused on net-new logo acquisition and regional revenue growth.
Personally prospect, qualify, develop, negotiate, and close complex enterprise opportunities.
Build trusted relationships with senior executives and C-level decision makers within target organizations.
Identify, recruit, onboard, and develop resellers, distributors, and strategic channel partners.
Develop joint business plans and revenue strategies with channel partners.
Build and manage both direct and partner-sourced sales pipelines.
Navigate complex, multi-stakeholder enterprise sales cycles from initial engagement through contract execution.
Collaborate with sales development, marketing, product, operations, and executive leadership teams to support regional growth.
Maintain accurate pipeline forecasting and strong CRM discipline.
Monitor competitive activity, market trends, and emerging opportunities throughout the region.
Represent the organization at customer meetings, industry events, conferences, and regional activities.
Consistently achieve or exceed annual revenue and new-logo objectives.
Ideal Background
Qualified candidates will possess:
7+ years of successful B2B enterprise technology sales experience.
Proven success selling complex SaaS, software, IoT, telematics, or technology solutions.
Demonstrated history of personally generating and closing net-new enterprise business.
Experience managing complex, consultative sales cycles involving multiple stakeholders and executive decision makers.
Proven experience developing and managing reseller, distributor, or strategic channel relationships.
Strong understanding of both direct and indirect sales motions.
Experience building a territory, market, or customer base with a high degree of autonomy.
History of exceeding quota in competitive enterprise sales environments.
Strong executive presence with the ability to influence C-level decision makers, customers, and partners.
Excellent communication, presentation, negotiation, and relationship-building skills.
Entrepreneurial, self-directed, and highly motivated approach to sales.
Ability and willingness to travel extensively throughout Northern Europe.
Preferred Experience
Experience selling one or more of the following is highly desirable:
Fleet technology
Fleet management software
Telematics
IoT
Enterprise SaaS
Transportation technology
Mobility technology
Connected vehicle technology
Driver safety solutions
Logistics technology
Commercial transportation solutions
Experience successfully selling through both direct and channel models is particularly valuable.
Why This Opportunity?
Established global technology company with a strong international customer base.
Significant opportunity to build and expand the Northern European market.
High-impact individual contributor role with substantial autonomy and ownership.
Opportunity to personally drive net-new enterprise revenue while building a strategic channel ecosystem.
Direct visibility and partnership with the Chief Revenue Officer and global leadership team.
Competitive compensation package with uncapped earning potential and equity opportunity.
Opportunity to shape the regional go-to-market strategy and play a key role in the company’s next phase of growth.
Opportunity to join a collaborative, entrepreneurial organization focused on improving fleet safety, driver performance, and operational efficiency.

Work arrangement
Yes