Performance Marketing Expert

We're Hiring: Performance Marketing Specialist
D2C Growth | Clothing • Jewellery • Astrology
Company: Aakriti's Healverse
Experience: 3 - 5 Years Preferred
Employment Type: Full-Time
Work Mode: Work From Office (Mandatory)
Working Days: 6 Days a Week
About the Role
Aakriti's Healverse is looking for a highly driven, analytical, and results-oriented Performance Marketing Specialist to independently manage and scale the complete performance marketing function across our businesses in clothing, jewellery, astrology, numerology, and occult products.
We are seeking a hands-on professional with proven expertise in Meta Ads, Google Ads, D2C e-commerce advertising, lead generation, webinar marketing, and conversion funnel optimization.
The ideal candidate should understand how to translate advertising investments into measurable business outcomes, including online sales, qualified leads, webinar registrations, consultation bookings, customer acquisition, and profitable revenue growth.
This role requires complete end-to-end ownership of performance marketing, from strategy and campaign setup to execution, budget management, tracking, optimization, reporting, and scaling.
We are looking for someone who personally executes campaigns, takes initiative, solves problems, and is accountable for measurable results.
Key Responsibilities
1. Performance Marketing & Paid Advertising
Independently plan, set up, launch, manage, optimize, and scale paid advertising campaigns across Meta Ads (Facebook and Instagram), Google Ads, and other relevant performance marketing platforms.
Execute Google Search, Shopping, Performance Max, Display, and YouTube advertising campaigns.
Develop and implement full-funnel advertising strategies covering customer acquisition, retargeting, remarketing, and conversions.
Personally handle campaign structuring, audience research, targeting, bidding strategies, budget allocation, creative testing, and ongoing optimization.
Conduct A/B testing of advertising creatives, messaging, audiences, placements, and campaign structures.
Continuously improve Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), and conversion rates.
Identify and test new advertising opportunities to drive profitable growth.
2. Multi-Brand D2C Growth & E-Commerce Sales
Independently develop and execute performance marketing strategies across clothing, jewellery, astrology, numerology, and occult product categories.
Drive qualified website traffic, customer acquisition, online sales, and profitable revenue growth.
Create category-specific advertising strategies based on customer behaviour, product positioning, and purchasing intent.
Plan and execute paid campaigns for new product launches, festive collections, promotional events, seasonal offers, and special campaigns.
Manage prospecting, retargeting, abandoned-cart recovery, and customer re-engagement campaigns.
Optimize e-commerce advertising funnels to improve conversion rates, average order value, and customer acquisition efficiency.
Identify opportunities to scale successful campaigns while maintaining profitability.
3. Lead Generation, Webinar Marketing & Conversion Funnels
Independently plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, and other relevant platforms.
Generate qualified leads for astrology, numerology, spiritual consultations, workshops, webinars, masterclasses, and related offerings.
Execute paid advertising campaigns to drive webinar registrations, workshop sign-ups, consultation bookings, and event participation.
Build, manage, and optimize lead generation funnels, including landing pages, lead forms, registration pages, and conversion journeys.
Handle WhatsApp-based lead generation campaigns and set up relevant WhatsApp, email, and CRM integrations for lead nurturing.
Execute retargeting and remarketing campaigns to convert interested audiences into webinar attendees, consultation bookings, and paying customers.
Monitor and optimize Cost Per Lead (CPL), Cost Per Registration, Lead Quality, Webinar Attendance Rate, Lead-to-Customer Conversion Rate, and CAC.
Track the complete customer journey from advertisement to lead generation, registration, attendance, and final conversion.
Coordinate with internal teams to support timely lead follow-ups and improve conversions.
4. Analytics, Tracking & Conversion Optimization
Independently set up, manage, and troubleshoot conversion tracking using Meta Pixel, Google Tag Manager, Google Ads conversion tracking, GA4, and relevant integrations.
Monitor and analyse key performance indicators, including ROAS, CAC, CPA, CPL, CPC, CTR, conversion rates, advertising expenditure, and revenue generated.
Ensure accurate tracking of website purchases, leads, registrations, bookings, and other conversion events.
Conduct A/B testing of advertising creatives, audiences, landing pages, and campaign strategies.
Identify performance gaps, tracking issues, and conversion bottlenecks, and implement corrective actions.
Optimize landing pages, lead forms, and customer journeys to improve campaign effectiveness.
Maintain performance dashboards and prepare regular reports with actionable insights and recommendations.
5. Creative Strategy & Cross-Functional Collaboration
Work closely with the social media, graphic design, content, and video editing teams to develop high-performing advertising creatives.
Provide clear creative briefs based on campaign objectives, target audiences, and performance insights.
Collaborate on product advertisements, reels, promotional videos, webinar creatives, and lead generation campaigns.
Identify winning creatives, advertising hooks, messaging approaches, and content formats through continuous testing.
Coordinate with internal teams for product launches, festive campaigns, webinars, and promotional activities.
Ensure all advertising creatives and campaigns align with each brand's positioning and business objectives.
6. Complete Ownership, Budget Management & Founder Reporting
Take complete responsibility for the planning, execution, optimization, and results of performance marketing activities across all assigned brands.
Independently manage advertising budgets and allocate spending based on performance and business priorities.
Monitor campaign performance daily and proactively implement improvements.
Identify new opportunities for customer acquisition, lead generation, webinar registrations, online sales, and revenue growth.
Stay updated with advertising platform changes, algorithms, emerging tools, and D2C performance marketing trends.
Report directly to the Founder, providing regular updates on advertising spend, campaign performance, lead generation, revenue, and growth opportunities.
Recommend and execute data-driven strategies to improve advertising profitability and overall business performance.
Required Skills & Experience
3–5 years of hands-on performance marketing experience preferred.
Prior experience working with D2C or e-commerce brands is mandatory.
Experience in clothing, fashion, jewellery, astrology, numerology, occult, crystals, spiritual wellness, or related consumer categories is highly preferred.
Strong practical expertise in Meta Ads Manager and Google Ads, including Search, Shopping, Performance Max, Display, and YouTube campaigns.
Proven experience independently setting up, executing, managing, and scaling paid advertising campaigns.
Demonstrated ability to generate online sales, qualified leads, webinar registrations, and measurable business results.
Experience running lead generation campaigns for webinars, workshops, masterclasses, or consultation-based services.
Strong understanding of customer acquisition funnels, retargeting, remarketing, conversion optimization, and attribution.
Proficiency in GA4, Google Tag Manager, Meta Pixel, Google Ads conversion tracking, and relevant analytics tools.
Familiarity with Shopify or similar e-commerce platforms, Google Merchant Center, and product-feed advertising.
Practical understanding of landing page creation and optimization, WhatsApp marketing, CRM integrations, and lead nurturing funnels.
Strong analytical and problem-solving skills with the ability to interpret data and independently improve campaign performance.
Ability to manage multiple brands, campaigns, advertising budgets, and business objectives simultaneously.
Excellent communication, coordination, and cross-functional collaboration skills.
Who We're Looking for someone who
Is a hands-on performance marketing professional capable of independently managing the entire performance marketing function.
Has personally executed, managed, and optimized Meta Ads and Google Ads campaigns.
Understands the difference between generating traffic and generating profitable business.
Has experience driving both D2C e-commerce sales and qualified lead generation.
Understands how t

Work arrangement
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