Social Media Executive

Job Title: Social Media Executive
Location: Sector 62, Noida
Experience: 1–2 Years
Salary: Upto 5 LPA
Work Mode: Full-time, In-office
Job Overview
We are looking for a creative, proactive, and culture-driven Social Media Executive with a strong understanding of social media trends, internet culture, memes, and Gen-Z communication. The ideal candidate should have excellent storytelling and copywriting skills, a creative mindset, and the ability to build an engaging brand presence across digital platforms.
Key Responsibilities
* Develop and execute social media strategies across Instagram, YouTube, LinkedIn, and emerging platforms.
* Plan and manage content calendars aligned with product launches, campaigns, and cultural moments.
* Conceptualize engaging reels, stories, carousels, memes, and creative campaigns.
* Create witty, relatable, and engaging content and copy aligned with the brand's voice.
* Manage influencer collaborations, partnerships, and online community interactions.
* Drive brand storytelling through innovative, trend-driven campaigns.
* Stay updated with social media trends, viral formats, memes, and emerging digital opportunities.
* Track social media performance, analyze engagement metrics, and implement strategies to improve reach and growth.
* Coordinate with internal teams to ensure consistent messaging and timely content delivery.
Required Skills and Qualifications
* 1–2 years of experience in social media management, content creation, or digital marketing, preferably with a D2C or consumer brand.
* Strong understanding of internet culture, memes, social media trends, and Gen-Z audiences.
* Excellent storytelling, creative writing, and copywriting skills.
* Ability to develop fresh ideas and maintain a consistent brand voice.
* Knowledge of content planning, influencer marketing, and social media analytics.
* Organized, proactive, and ownership-driven.
* Bachelor's or Master's degree; NIFT background preferred.
Application Requirements
Interested candidates should share their updated resume and relevant social media work samples, content portfolios, or campaign examples demonstrating their creativity, storytelling, and understanding of social media trends.

Work arrangement
No