Regional Vice President of Strategic Sales

Position Overview
The Regional Vice President of Strategic Sales is responsible for developing and executing regional sales strategies, expanding market presence, strengthening strategic customer relationships, and driving sustainable revenue growth across an assigned territory.
This executive leader oversees regional sales planning, strategic account development, sales team performance, market expansion, and commercial partnerships. Working closely with executive leadership and cross-functional teams, the Regional Vice President ensures that regional sales initiatives support the company’s overall business strategy, revenue objectives, and long-term growth plans.
The ideal candidate combines strategic thinking, commercial leadership, market analysis, negotiation expertise, and relationship management capabilities. This role requires the ability to identify growth opportunities, develop high-performing sales teams, manage complex customer relationships, and translate regional market insights into actionable business strategies.
Key Responsibilities1. Regional Sales Strategy and Planning
Develop and execute regional sales strategies aligned with corporate revenue targets and long-term business priorities.
Establish annual and quarterly sales plans, regional objectives, territory priorities, and measurable performance targets.
Analyze regional market conditions, customer demand, industry developments, and competitive positioning.
Identify opportunities for geographic expansion, customer acquisition, and increased market penetration.
Translate corporate sales objectives into practical regional execution plans.
Provide strategic recommendations to executive leadership regarding regional growth opportunities and resource allocation.
2. Revenue Growth and Sales Performance
Lead regional sales initiatives to achieve revenue, profitability, and customer growth objectives.
Monitor sales pipeline development, opportunity progression, conversion rates, and forecast accuracy.
Identify performance gaps and implement corrective action plans.
Establish consistent sales management processes to improve productivity and accountability.
Partner with finance and sales operations teams to evaluate regional revenue trends and commercial performance.
Ensure that sales activities align with approved pricing policies, business priorities, and profitability objectives.
3. Regional Market Development
Evaluate regional market opportunities and develop strategies for entering new geographic markets.
Identify prospective enterprise customers, distribution partners, channel partners, and strategic accounts.
Build relationships with industry stakeholders and relevant commercial networks.
Support the regional introduction of new products, services, and business initiatives.
Monitor competitor activity and recommend differentiated sales approaches.
Prepare regional market intelligence and opportunity assessments for senior management.
4. Strategic Account Management
Oversee relationships with major customers and high-value strategic accounts.
Participate in executive-level customer meetings, contract negotiations, and strategic business reviews.
Develop account growth plans focused on retention, cross-selling, and long-term partnership development.
Coordinate internal resources to address complex customer requirements.
Monitor customer satisfaction, renewal opportunities, and risks affecting key commercial relationships.
Establish consistent account planning and customer relationship management practices.
5. Sales Team Leadership and Development
Lead, coach, and develop regional sales directors, sales managers, and account executives.
Establish clear performance expectations, territory assignments, and professional development goals.
Recruit and retain qualified sales professionals in accordance with approved staffing plans.
Conduct regular pipeline reviews, performance assessments, and regional sales meetings.
Develop training programs covering strategic selling, negotiation, account planning, and customer engagement.
Promote accountability, ethical selling practices, collaboration, and continuous improvement.
6. Strategic Partnerships and Business Development
Identify partnership opportunities that support regional market expansion and revenue growth.
Collaborate with business development teams to establish joint commercial initiatives.
Support channel development, distribution relationships, and strategic partnership negotiations.
Coordinate cross-functional initiatives that expand customer reach and strengthen market presence.
Evaluate partnership performance against agreed commercial objectives.
Maintain professional relationships with external stakeholders while protecting the company’s business interests.
7. Sales Forecasting and Business Analytics
Oversee regional revenue forecasting, pipeline reporting, and sales performance analysis.
Use customer relationship management (CRM) platforms and analytics tools to monitor opportunities and team productivity.
Prepare regular reports for executive leadership on sales results, market trends, and growth prospects.
Evaluate sales cycle duration, deal profitability, pricing effectiveness, and conversion performance.
Recommend strategy adjustments based on data, customer feedback, and market developments.
Maintain accurate sales records and consistent reporting standards.
8. Cross-Functional Collaboration
Partner with Marketing to align regional campaigns, lead generation, and customer acquisition.
Work with Product Management to communicate regional customer needs and market requirements.
Coordinate with Finance, Legal, Operations, and Customer Success on complex commercial opportunities.
Ensure effective communication between regional teams and corporate leadership.
Contribute regional insights to company-wide planning, product positioning, and commercial strategy.
Support the implementation of corporate policies and sales standards.
9. Budget and Resource Management
Develop and manage regional sales budgets in accordance with financial objectives.
Allocate personnel, travel, technology, and customer development resources according to business priorities.
Monitor sales expenses and assess their impact on regional performance.
Recommend investments in sales enablement, training, and market development.
Maintain appropriate oversight of sales incentives, discount approvals, and commercial expenditures.
Required Qualifications
Bachelor’s degree in Business Administration, Sales Management, Marketing, Economics, or a related field.
Typically 20 years of progressive experience in sales, business development, account management, or commercial leadership.
Typically 10 years of experience leading sales managers, regional teams, or multi-market sales operations.
Demonstrated success in developing and executing regional sales strategies.
Experience managing revenue targets, sales pipelines, forecasts, and strategic customer relationships.
Strong understanding of enterprise sales, territory planning, negotiation, and account development.
Proven ability to lead teams and collaborate effectively across departments.
Excellent communication, analytical, presentation, and decision-making skills.
Willingness to travel within the assigned territory as business requirements dictate.

Work arrangement
Yes