Senior Marketing Manager, Events

About the Opportunity
A remote-first educational technology organization is seeking a Senior Marketing Manager, Events to lead its national and regional event portfolio from strategy through execution. This full-time role manages the complete event lifecycle, from selecting event investments and delivering flagship conferences to equipping regional sales teams and measuring business impact. The position collaborates with marketing, sales, and external agency partners to execute event programs and strategic partner activations.
Key Responsibilities
Shape national event strategy end to end, from choosing event investments to delivering standout flagship conferences.
Empower regional sales teams with scalable playbooks, toolkits, and standards for local activations.
Manage the event budget, negotiate with venues, vendors, and event agencies, and establish ROI metrics to guide future investments.
Align cross-functional partners across Creative, Content, Product Marketing, Demand Generation, Sales, and Operations for cohesive event execution.
Support pipeline growth by facilitating prompt, high-quality lead handoffs to Sales and codifying insights into repeatable processes.
Expand event presence and brand visibility through strategic partner collaborations.
Report event performance and ROI to marketing and sales leadership to inform future planning.
Adapt to evolving responsibilities in response to organizational needs.
Required Qualifications
7+ years of progressive experience in event marketing, field marketing, or demand generation, including ownership of national-scale events.
Experience managing six-figure event budgets, including vendor negotiation, contract management, and financial reporting.
Experience directing external agencies to deliver complex, multi-stakeholder events.
Cross-functional leadership skills with the ability to align stakeholders and drive results without formal authority.
Demonstrated ability to translate data into actionable investment recommendations.
Strong project management skills, including the ability to manage multiple concurrent events, timelines, and budgets.
Effective communication skills with experience presenting to senior leadership.
Familiarity with event and marketing technologies, including Salesforce, Marketo, LeanData, lead scanning tools, and virtual event platforms.
Willingness and ability to travel domestically to 10–12 events per year, with peak travel occurring between January and April.
Preferred Qualifications
Event marketing experience within the education sector.
Compensation and Benefits
The base salary range for this role is $105,000 to $115,000 USD. Actual compensation is individualized and determined by multiple factors, including relevant experience and skill sets.
The organization offers a comprehensive benefits package that includes:
Medical, dental, and vision insurance
401(k) retirement plan with employer matching
Paid time off, volunteer time off, and a year-end office closure in late December
Employee wellness resources
Equal Opportunity and Notices
The hiring organization is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran, marital status, status regarding public assistance, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.
Reasonable accommodations are available for qualified individuals with disabilities and protected veterans during the application and hiring process.
As part of the hiring process, AI-powered tools may be utilized to support human resources teams in reviewing, screening, and managing applications, including tasks such as resume parsing, skills matching, candidate ranking, and interview scheduling. All final hiring decisions are made by human reviewers.

Work arrangement
Yes