Performance Marketing & Growth Specialist

Performance Marketing & Growth Specialist
Company: PickleMonk Media
Location: Virugambakkam, Chennai
Job Type: Full-time | Work from Office
Experience: Minimum 3 years
Salary: ₹28,000 – ₹40,000 per month, based on experience and capability
About PickleMonk Media
PickleMonk is a creative and brand communication agency + production house working with brands across healthcare, FMCG, manufacturing, technology, education and consumer businesses.
We are looking for a Performance Marketing & Growth Specialist to build and manage the digital growth function at PickleMonk.
This is our first dedicated performance marketing hire, so we are looking for someone who can take ownership—not someone who needs to be told what to do every day.
What You'll Do
Plan, execute and optimise performance marketing campaigns across Meta, Google, LinkedIn and YouTube
Generate qualified leads for PickleMonk and our clients
Manage lead-generation campaigns from campaign setup to conversion
Develop audience, targeting, retargeting and funnel strategies
Monitor and optimise campaign performance based on data
Track CPL, CPC, CTR, CPA, conversion rates and lead quality
Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel and UTM parameters
Work closely with our designers, video editors and creative team to develop high-performing ad creatives
Analyse which hooks, creatives, audiences and offers are working
Conduct A/B tests across creatives, audiences, landing pages and campaigns
Identify opportunities to improve lead quality and conversion rates
Prepare weekly and monthly performance reports with clear recommendations
Work closely with the Business Development team to understand lead quality and sales conversion
Continuously test, learn and scale what works
What We're Looking For
Minimum 3 years of hands-on experience in performance marketing
Strong practical experience with Meta Ads and Google Ads
Experience managing lead-generation campaigns
Good understanding of funnels and conversion optimisation
Experience with GA4, Google Tag Manager and conversion tracking
Strong analytical and problem-solving skills
Ability to interpret campaign data and take action based on it
Experience working with creative teams is a strong advantage
B2B lead-generation experience is preferred
Agency experience is preferred
You Should Be Someone Who
Doesn't just say:
"The campaign generated 200 leads."
But can explain:
"We generated 200 leads, 45 were qualified, 12 became meetings, and here's what we're changing to improve the conversion rate."
We are looking for someone who thinks beyond likes, reach and impressions and understands how digital marketing contributes to leads, sales and revenue.
This Role Is NOT For You If
Your experience is mainly social media posting
You have only boosted Instagram/Facebook posts
You have never independently managed paid campaigns
You are primarily focused on followers, likes and engagement
You cannot explain campaign metrics or optimisation decisions
You need someone else to handle the technical execution of campaigns
What You'll Get
High ownership from Day 1
Direct interaction with the Founder and Creative Director
Opportunity to build PickleMonk's performance marketing function from the ground up
Opportunity to work with multiple brands and industries
Access to a strong creative team of designers, editors and cinematographers
Opportunity to grow into a Growth Manager / Head of Growth role as the function expands
How to Apply
Please share your resume and examples of 2–3 campaigns you have personally managed to creative@picklemonkmedia.com
For each campaign, mention:
Campaign Objective | Ad Spend | Leads/Conversions | CPL/CPA | Your Role | Results
Candidates without hands-on performance marketing experience will not be considered.

Work arrangement
No