Marketing Manager - Fully Remote

About the Role
Our client is looking for a commercially minded, results-driven Marketing Manager to develop and execute marketing strategies that strengthen brand awareness, generate qualified leads, and drive business growth.
The successful candidate will combine strategic thinking with hands-on marketing execution, managing campaigns across multiple channels and using data-driven insights to improve performance, increase conversions, and maximise marketing ROI.
This role is ideal for someone who takes ownership, works independently, and can translate business objectives into effective marketing initiatives that deliver measurable results.
Key ResponsibilitiesMarketing Strategy & Planning
Develop and implement marketing strategies aligned with the company's business objectives and revenue targets.
Plan and manage marketing campaigns across relevant channels.
Identify target audiences, market opportunities, and competitor trends.
Work closely with the CEO and sales team to align marketing activities with business development goals.
Establish marketing priorities, budgets, timelines, and performance targets.
Digital Marketing & Lead Generation
Manage digital marketing activities, including SEO, paid advertising, email marketing, social media, and content marketing.
Develop campaigns that generate qualified leads and support customer acquisition.
Optimise marketing funnels, website performance, and conversion rates.
Monitor campaign performance and implement improvements to increase engagement and lead generation.
Use CRM systems, marketing automation, and AI tools to improve efficiency and campaign results.
Brand Management & Content
Maintain and strengthen the company's brand positioning and market presence.
Oversee the creation of marketing content, promotional materials, and digital communications.
Ensure consistent branding and messaging across all marketing channels.
Manage social media presence and content calendars.
Identify opportunities to increase brand visibility and audience engagement.
Analytics & Performance Reporting
Monitor and report on key marketing metrics and campaign performance.
Track lead generation, conversion rates, customer acquisition costs, and marketing ROI.
Analyse data to identify trends, opportunities, and areas for improvement.
Manage the marketing budget and ensure effective allocation of resources.
Provide regular performance updates and recommendations to management.
Customer Growth & Collaboration
Work with sales and business development teams to improve lead quality and conversion.
Support product launches, promotional campaigns, and new service offerings.
Research customer needs, market trends, and competitor activity.
Recommend new marketing channels and initiatives to support sustainable growth.
Minimum Requirements
A qualification in Marketing, Business, Communications, or a related field, or equivalent practical experience.
At least 5 years of relevant marketing experience, including digital marketing and campaign management.
Proven experience developing and implementing marketing strategies that deliver measurable results.
Hands-on experience with lead generation, SEO, paid advertising, content marketing, and social media.
Experience tracking campaign performance, managing budgets, and reporting on marketing KPIs.
Strong analytical, organisational, and project management skills.
Excellent written and verbal communication skills.
Ability to work independently, manage multiple priorities, and meet deadlines.
Key Skills
Marketing strategy and campaign management
Digital marketing and lead generation
SEO and paid advertising
Social media and content marketing
Brand management and positioning
Marketing analytics and reporting
CRM and marketing automation
Budget management and ROI optimisation
AI-powered marketing tools
Communication and stakeholder management

Work arrangement
Yes