Marketing Manager

Company Description Esse India is a Canada immigration and visa consultancy that focuses on providing clients in Delhi with reliable, value-driven services at a reasonable price point. The firm’s expert team is well-versed in Canadian immigration rules and regulations, guiding clients through complex processes with clarity and trust. Esse India emphasizes personalized support to ensure that each client’s expectations are understood and addressed throughout the visa journey. Since its establishment, the consultancy has built a reputation for client satisfaction by prioritizing transparency, professionalism, and strong service standards.
Role Description The Marketing Manager is a full-time, on-site role based in Canada. This role is responsible for planning and executing marketing strategies to increase brand awareness and lead generation for Esse India’s immigration and visa consulting services. Day-to-day activities include developing and managing digital and offline campaigns, overseeing social media and content initiatives, coordinating with sales and consulting teams, analyzing marketing performance data, and optimizing campaigns based on insights. The Marketing Manager will also manage budgets, work with external vendors or agencies as needed, and identify new opportunities to reach target audiences in the immigration and visa consulting market.
Qualifications
Strong skills in marketing strategy, campaign planning, and brand positioning, with experience in service-based industries.
Proficiency in digital marketing channels such as social media, search, email, and content marketing; familiarity with analytics tools (e.g., Google Analytics, social media insights).
Ability to create and oversee marketing content, including copy, visuals, and collateral, aligned with brand messaging and client needs.
Experience in market research, competitor analysis, and customer segmentation to inform data-driven decisions.
Excellent communication, collaboration, and stakeholder management skills, with the ability to coordinate across teams.
Proven ability to manage budgets, timelines, and multiple campaigns simultaneously in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are an advantage.

Work arrangement
No