Digital Marketing Executive

📍 Location: Nehru Place, New Delhi (Work from Office)
💼 Experience: Minimum 2 Years
🕒 Employment Type: Full-Time
About the Role
We are looking for a results-driven Digital Marketing Executive with strong expertise in Lead Generation. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns that generate high-quality leads for the education sector.
Key Responsibilities
Plan and execute lead generation campaigns across Google Ads, Meta Ads, and other digital platforms.
Generate high-quality leads while maintaining target CPL (Cost Per Lead).
Manage and optimize paid campaigns to maximize ROI.
Create landing page strategies and improve conversion rates.
Monitor campaign performance using Google Analytics, Meta Business Suite, and other marketing tools.
Perform keyword research and basic SEO optimization.
Coordinate with the content and creative teams for campaign creatives.
Track, analyze, and present weekly/monthly campaign performance reports.
Stay updated with the latest digital marketing trends and platform updates.
Required Skills
Minimum 2 years of experience in Digital Marketing with a focus on Lead Generation.
Strong knowledge of Google Ads, Meta Ads (Facebook & Instagram), Google Analytics, Google Tag Manager, and Search Console.
Experience with CRM integration and lead tracking.
Understanding of SEO, SEM, remarketing, and conversion optimization.
Excellent analytical and problem-solving skills.
Experience in the Education/EdTech industry will be an added advantage.
What We Offer
Competitive Salary (Best in Industry)
Career Growth Opportunities
Collaborative & Professional Work Environment
Opportunity to work with leading universities and education brands

Work arrangement
No